20/20 Magazine

Mar 2011

March 2011 Cover

 

In this issue:

Upfront
Taking It to the Streets
Nothing tells a story like a good picture.

 

Upfront
Hall of Frames

 

Upfront
Lens Marketing

 

Upfront
Street Seen
Making the Grade

 

Upfront
Licenses, Liasons & New Collections

 

Upfront
Style Saviors: Groetken Family Eye Care
Everyone loves a good makeover.

 

Features
SUNSATIONAL WOMEN
It’s all about classic shapes headed in exciting, fresh directions and yet never betraying the roots of sunwear’s leadership position as a fashion accessory.

 

Features
The Civilized Man
Everything… and we repeat—everything about this eyewear is civilized.

 

Features
Have a Marble-ous Day
…with uplifting cateyes.

 

Features
Riffing on the American Icon
I was five years old, strolling through the aisles at Macy’s with my Mom...

 

Features
Brave New World
When Dr. Greg Pientka decided to move his existing optometry practice into a larger space, he chose the former site of a Krispy Kreme...

 

Features
Elegant Elements
Add pizzazz to any optical wardrobe with a carefully selected mix of elegant additions...

 

Whats New
VIVA: WILLIAM RAST OPHTHALMICS
Viva International Group launches William Rast Eyewear, which consists of a 20-piece ophthalmic collection...

 

Whats New
CHARMANT GROUP: TRU TRUSSARDI
Under a licensing agreement with the luxury Italian fashion brand Trussardi, Charmant Group launches Tru Trussardi Eyewear...

 

Whats New
LUXOTTICA GROUP: BROOKS BROTHERS RELAUNCH
Luxottica Group relaunches its Brooks Brothers Eyewear line...

 

Whats New
MARCOLIN: SWAROVSKI
Marcolin Group launches Swarovski Eyewear, consisting of 18 ophthalmic frames and 12 sunglasses.

 

Whats New
REVOLUTION EYEWEAR: WIZARDS OF WAVERLY PLACE
Revolution Eyewear creates magic...

 

Whats New
REM EYEWEAR: SURFACE
Rem Eyewear unveils Surface, an eyewear collection designed exclusively for men.

 

Whats New
CLASSIQUE: LISA LOEB EYEWEAR
Classique Eyewear launches the Lisa Loeb Eyewear Collection inspired by Grammy-nominated...

 

Whats New
AVALON: WIRED EYEWEAR
Avalon Eyewear launches its Wired line targeted to the active, modern man.

 

Editors Note
Who+Who+Who = 20/20
Occasionally this column warrants team comments. This is one of those times.

 

Editors Note
Social Media TakeOver
This time last year, I was a mere editorial intern with the somewhat avant-garde task of incorporating social media into 20/20’s Expo East coverage.

 

Fashion Feature
SUNSATIONAL WOMEN
It’s all about classic shapes headed in exciting, fresh directions and yet never betraying the roots of sunwear’s leadership position as a fashion accessory.

 

Fashion Feature
The Civilized Man
Everything… and we repeat—everything about this eyewear is civilized.

 

Behind the Seens
Sunvision March 2011 Photoshoot
SunRise SunBest...

 

Behind the Seens
March 2011 Women's Photoshoot
Take Me to the River

 

Behind the Seens
March 2011 Men's Photoshoot
Have We Mentioned Men’s Eyewear Lately?

 

Parting Glance
BOY OH BOY OH BOY
Since our main men’s eyewear feature this month concentrated on Rx frames...

 

L&T
Catch the 3D Express

 

L&T
Getting an Edge-ucation
“There’s nothing like beveling a nice, thick lens!”