In this issue:

Upfront
A&A Optical Unites For Sight
A&A continues its quest to give back to the community. Last winter A&A joined forces with Unite For Sight...

Upfront
Hall of Frames
Best Actress Academy Award winner, Halle Berry shows off her smarts by donning...

Upfront
Lens Marketing

Upfront
Street Seen
Bridge Work A Head

Upfront
Licenses, Liasons & New Collections
Charmant Group introduces Ad Lib, a young, energetic collection featuring an innovative hinge system...

Features
The Fourth O
The 20/20 edit team had a hunch and it turned out to be right on.

Features
Timeless

Features
A Rising Star
David Spencer, founder of Minneapolis-based Ogi Eyewear, loves  design and loves eyewear. “I was born into the business,” he says.

Features
KAMALI... WITH AN EYE
Looking for a Kamali background check? Your best bet for that would easily be normakamali.com. Abundant accomplishments. Visionary vistas.

Features
Reborn
Imagine this: one day you are walking down a major thoroughfare in an old New York neighborhood not too far from Manhattan and you see a store—an optical shop—for the first time.

Whats New
EASTERN STATES: BLACK FOREVER EYEWEAR
Eastern States Eyewear launches Black Forever Eyewear, consisting of 12 ophthalmic frames, all made of acetate.

Whats New
EYEWEAR DESIGNS: CUBAVERA
Eyewear Designs launches Cubavera, a lifestyle brand that bridges both the old and new worlds, bringing the elements of old-world Latin charm to the modern individual.

Whats New
VILLA EYEWEAR: JOHN RICHMOND COLLECTION
Villa Eyewear presents the John Richmond 2010 Eyewear collection.

Fashion Feature
Timeless

Behind the Seens
trendSETTING @ Vision Expo West 2010
Prepare to SET Trends

L&T
Less Marketing-ese, Please
A friend who is an experienced optician told me about an educational seminar he recently attended.

L&T
The Personal Touch
It seems odd to think we need to know more about fitting lenses that are personalized.