20/20 Magazine

May 2010

May 2010 Cover

 

In this issue:

Upfront
SXSW&Carrera

 

Upfront
Hall of Frames
Sun’s Anatomy»Katherine Heigl (1), late of “Grey’s Anatomy,” wearing Ferragamo style FE 2165 from Luxottica...

 

Upfront
Esprit De Store
It was a star-studded outing that culminated in a nice pair of shades. Esprit recently opened its largest U.S. flagship store on West 34th Street in Manhattan.

 

Upfront
Like a Prayer… in Sunwear
Madonna teams up with the ├╝ber-chic Italian duo Dolce and Gabbana to collaborate on a stylish sunwear collection. MDG...

 

Upfront
Lens Marketing
• Gunnar Optiks Partners with Carl Zeiss Vision to Produce Digital Lens Technology
• ELOA Intros PracticeBuilder Elite

 

Upfront
Street Seen
Grin and Bear It

 

Upfront
Licenses, Liasions & New Collections
GUESS AND VIVA CONTINUE EYEWEAR COLLABORATION»Guess, the American lifestyle brand famous for its trend-setting denim and memorable ad campaigns, and Viva International Group announce a 10-year contract renewal with a five-year option.

 

Features
The Ultimate Accessory - May 2010

 

Features
The Genius of TECH in Eyewear

 

Whats New
CLEARVISION: COLE HAAN EYEWEAR
ClearVision Optical presents the evolution of its Cole Haan line. Targeted to metropolitan professionals, the new collection contains 15 men’s ophthalmic styles, 14 women’s frames and 10 sunglasses.

 

Whats New
LUXOTTICA: TORY BURCH OPHTHALMICS
Luxottica Group launches Tory Burch Ophthalmic Eyewear, a women’s lifestyle brand that embodies the personal style and spirit of its co-founder and creative director, Tory Burch. Included are 17 frames in plastic, metal and plastic/metal combinations.

 

Whats New
REM EYEWEAR: LIPSTICK
Rem Eyewear launches its Lipstick Eyewear collection targeted to women 18 to 45, who want smart, flirty designs they can enhance with their own stylish twists.

 

Whats New
WALMAN OPTICAL: CALLAWAY OPHTHALMICS & SUNWEAR
Under a licensing agreement with Callaway Golf Company, Walman Optical launches Callaway sunwear and ophthalmic frames. The ophthalmic line consists of eight masculine styles in two collections: Classic and Hybrid. Frame materials include stainless steel, monel and zyl.

 

Editors Note
Celebrating Celebrity
I need to get a bit retrospective here to make my overall point.

 

Fashion Feature
The Genius of TECH in Eyewear

 

L&T
R&D Comes to the Rescue
I’m always impressed with the ingenuity and creativity of the research and development people who work for lens manufacturers.

 

L&T
Wrap It Up
Performance wrap eyewear is stylish, sophisticated and protective. But it takes the correct lens style, the safest lens material and the processing of frame and lens bevels to deliver perfection. This can be a lucrative niche in dispensing.