20/20 Magazine

Apr 2010

April 2010 Cover

 

In this issue:

Upfront
The iPhone eyePhone
Silhouette has taken the iPhone to heart­—and eye—for optical browsers looking to try on eyewear and sunwear.

 

Upfront
Ballad Dear
In a perfect popular music world Anthony Reynolds would be this generation’s Scott Walker or David Bowie or Bryan Ferry.

 

Upfront
In The Works
Persol is working it again. The Luxottica brand, presents the second edition of A Work of Persol...

 

Upfront
INSPIRING EYEWEAR
The recently launched AYA accessories line from Claudia Alan Inc. features artwork by First Nations artist Corrine Hunt, co-designer of the 2010 Winter Olympic medals.

 

Upfront
Rudy Takes the Podium
It was a great Winter Olympics for Rudy Project. 

 

Upfront
Hall of Frames
Enduring Look» Carrera Endurance shades from Sàfilo as seen in Rihanna’s (1) video “Rude Boy”…

 

Upfront
Lens Marketing

 

Upfront
Street Seen
On and Above the NYC Neck

 

Upfront
Licenses, Liasons & New Collections
TRUSSARDI SIGNS WITH CHARMANT» Charmant Group and Italian fashion-brand Trussardi have signed a licensing agreement for Charmant to produce and distribute Trussardi ophthalmic frames and sunglasses, starting Spring/Summer 2011.

 

Features
Dual Personality

 

Features
Fore Sight
It’s a typical day for Natalie Gulbis. It began, like most, on the golf course practicing. Then she had lunch with one of her favorite charities, the Boys and Girls Clubs of America.

 

Products
Modo: 7 For All Mankind
Modo Eyewear launches 7 For All Mankind, a Los Angeles-based lifestyle brand that fuses the worlds of denim and couture.

 

Whats New
Marchon: iWear
Marchon Eyewear launches iWear. Dubbed the tweens collection, but also encompassing petite fit requirements, the new line is really targeted to any creative eyewear fan looking for a little edge.

 

Whats New
Menizzi: Menizzi Titanium
Menizzi adds its newest collection, Menizzi Titanium. Made in Japan, the line consists of six classic styles in three colors each.

 

Editors Note
Are You Passionate?
I witnessed a nasty accident walking to the train today. CARANGH. AirBAGssss. Hoooorrns. Don’t worry. Everyone’s ok.

 

Fashion Feature
Dual Personality

 

L&T
The Well-Adjusted Frame
In their effort to provide patients with the best frame and lens technology, opticians sometimes lose sight of the fact that the eyewear they dispense is onlwy as good as the way it fits the patient.

 

L&T
Goin’ Mobile with Electronic Eyewear