20/20 Magazine

Mar 2010

march 2010 Cover

 

In this issue:

Upfront
This is Their Song
It’s always hard not to notice Lady Gaga. When she performed her duet with Elton John...

 

Upfront
Scooping Out Shades
Having a hard time convincing your young patients to strap on a pair of sunglasses?

 

Upfront
Face à Face on Film
In the Hughes Brothers’ film adaptation of “The Book of Eli,” Gary Oldman...

 

Upfront
Mirror, Mirror
A mirrored reflection of a cheering crowd in the lenses of a pair of classic aviators is the focal point in a series of T-shirts designed by John Varvatos for the Grammy Awards.

 

Upfront
Jack O’ Lantern
Here’s a “Jersey Shore” story truly worth a bit of attention for all the RIGHT reasons.

 

Upfront
Hall of Frames
Going Home » Usher (1) sports Carrera Endurance shades from Sàfilo as seen in his new video “Hey Daddy (Daddy’s Home)”…

 

Upfront
Lens Marketing
• Augen Launches Trivex Material E-Learning Tool On Web Sites
• Signet Gears Up 2010 Co-op Promo with Labs
• Industry Vets Launch Virtual Telesales and Marketing Company

 

Upfront
Street Seen
Hometown Heroes: If 20/20 didn’t know better it might seem our NYC mandate was to find the best eyewear...

 

Upfront
Licenses, Liaisons & New Collections

 

Features
Sun Date and The Eye's the Limit

 

Features
The Big Deal
Big guys no longer need to sacrifice fit for fashion or style for comfort.

 

Features
Print Lives
Loads of floral and plenty of fauna represented with stripes and spots in all colors. Polka dots and checks.

 

Features
DVF (W)raps Up Eyewear
Diane von Furstenberg, perhaps, best describes herself in words she used last fall at the 2009 ACE Awards when she presented the Fashion Icon Award to another legend, Barbie.

 

Features
Counter Revolution
Don’t let your customers escape until they have been exposed to your arsenal of accessories… 

 

Whats New
Bellinger: Bellinger, Blac & Kamaeleon
Bellinger A/S, a Danish eyewear company, offers three high-fashion, high-tech lines: Bellinger, Blac and Kamaeleon.

 

Whats New
Luxottica: Tory Burch Eyewear
Luxottica Group launches Tory Burch Eyewear, a lifestyle brand that embodies the personal style and spirit of its co-founder and creative director, Tory Burch.

 

Whats New
Marchon: Diane von Furstenberg Eyewear
Marchon Eyewear launches Diane von Furstenberg Eyewear.

 

Whats New
Palm Optical’s Buzz Division: YOU’S
Palm Optical’s new Buzz division makes it debuts with its first eyewear line—YOU’S, a colorful, fashion-forward Dutch-designed and manufactured collection at affordable price points.

 

Whats New
Pure Eyewear: Pure Sun and Ophthalmics
Pure Eyewear, a new luxury eyewear company founded by optical industry veteran Ira Lerner, makes its debut with a rimless collection also called Pure Eyewear.

 

Whats New
The McGee Group: Orvis

 

Whats New
Tom Davies: Bespoke Eyewear

 

Whats New
Viva: Guess by Marciano
Viva International Group introduces Guess by Marciano Eyewear, a women’s ophthalmic collection.

 

Whats New
Wescan Optical: Evatik

 

Editors Note
Not Really for me
“That’s ok. I get 20/20 magazine in the mail. I don’t need to see the web site.”

 

Editors Note
Retail is NOT a Dirty Word

 

Fashion Feature
Sun Date and The Eye's the Limit

 

L&T
Cultivating The Personal Touch
In today’s consumer world, everything seems to be personalized.

 

L&T
Expo Scouting Report
When International Vision Expo East opens for business at New York’s Jacob Javits Center this month, suppliers of ophthalmic lenses and lens processing equipment will display their hottest, most innovative products.

 

L&T
Taking Picture Perfect PDs