20/20 Magazine

Jan 2010

January 2010 Cover

 

In this issue:

Upfront
Breaking the Mold
Want tailor-made eyewear designed just for you with your collaboration? Indivijual Custom Eyewear has a solution. 

 

Upfront
Lone Sun State
It got a little bit shadier in the Lone Star state thanks to Ilori.

 

Upfront
Hey Ralph
You can always count on ic! Berlin to up the ante when it comes to great imagery.

 

Upfront
You Looked, You Saw, You EyeVoted

 

Upfront
Licenses, Liasons & New Collections
Match Eyewear signed a licensing agreement with Adrienne Vittadini, a women’s lifestyle brand (pictured) for the distribution of ophthalmic frames and sunglasses.

 

Upfront
Hall of Frames
Coming Soon to a Theater Near You...

 

Upfront
Lens Marketing
Transitions Optical has announced the grand-prize winners and finalists of the “Live Your Vision” photo contest in the eyecare professional and consumer categories.

 

Upfront
Street Seen

 

Features
SUNSTORM

 

Features
Trophy Lives
Kids need sport glasses, just like adults.

 

Features
Total e Clips of the Frame
David Salk’s custom clip-on sunglass empire, known now as e Clips, was born when an opportunity presented itself while managing his store, The Focal Point in Berkeley, Calif.

 

Features
Sunward
Because of the economic downturn and consumer uncertainty about the future—exhibited in a reluctance to buy and spend—the sunglass business has suffered in the past year.

 

Whats New
Eyewear Designs: Kensington Collection
Eyewear Designs launches its Kensington Collection, a line the company describes as superior quality eyewear at retailer friendly prices.

 

Whats New
Silhouette: Adidas Ambition Ophthalmics
Adidas Eyewear presents Ambition, its new, sport-inspired ophthalmic collection, available from Silhouette Optical.

 

Whats New
Gripping Eyewear: Paris Hilton Sunglasses
Under a worldwide licensing agreement, Gripping Eyewear Inc. (GEI) launches the first Paris Hilton Sunglass collection.

 

Editors Note
Be There, the Eyes of March
Yes, I know it’s only January so why am I already titling this note with bad puns playing off the Ides of March?

 

Fashion Feature
SUNSTORM

 

L&T
Step Up to Premium Single Vision
Until recently, the term “premium single vision lens” seemed like an oxymoron.

 

L&T
Premium Free-form Single Vision:
When we fit conventional ophthalmic lenses in accordance with proper, corrective curve guidelines, they will deliver the excellent optical performance their designers intended.