In this issue:

Upfront
LICENSES, LIAISONS & NEW COLLECTIONS
TAG HEUER EYEWEAR PARTNERS WITH ASTON MARTIN RACING

Upfront
Eye’ll Take Manhattan
ClearVision Optical launches its BCBGMAXAZRIA Fashion Week Sweepstakes, an exclusive nationwide contest for eyecare professionals, on July 15.

Upfront
Eye Sing the Songs Too
Certain staffers here have a Butch-bias as in... Butch Walker.

Upfront
Hall of Frames

Upfront
Lens Marketing
Essilor Junior Lens Sales to Provide for Needy Children
Shamir’s Updates RCPV \ Rewards Program

Upfront
Street Seen

Surfin’ Sunfari

Upfront
ARE YOU PREJUDICED?
After a brief hiatus, Robert Bell has returned to share his valuable and unconventional sales methods with our readers.

Features
One Mom's Story
By the time my son entered kindergarten, it was clear to me that scoring 20/20 on the eye chart...

Features
Wow Mom

Features
Eyeing the Future
Courted by everyone from fashion designers and food manufacturers to giant retailers, kids are the consumers of today… and tomorrow.

Whats New
Kenmark Group: Kensie
Kenmark Group launches Kensie Eyewear.

Editors Note
Daddy O
It doesn’t take investigative powers of CSI caliber to figure out I have a personal connection to the opening feature on vision therapy for children on page 32.

Fashion Feature
Wow Mom

Behind the Seens
August 2009 Fashion Photoshoot

L&T
Winning the High-Index Numbers Game
High-index plastic lenses can greatly improve the eyeglasses you build.

L&T
Improving Your Net Game
Fifteen years ago, when the Internet was in its infancy, a small number of independent eyecare professionals planted their flags in cyberspace.