20/20 Magazine

May 2009

May 2009 Cover

 

In this issue:

Upfront
A Double Dose of Rudy
A sunny day on the Utah slopes proved victorious for longtime Rudy Project athlete, Rebecca Dussault and a newcomer to the Rudy Project program...

 

Upfront
Idol Eyes
Showcasing talent from “American Idol,” the Eyes by VSP campaign, which was created to bring awareness of the benefits of healthy eyes, reached out to the audience of the wildly popular...

 

Upfront
An Ambassador of Style
The luxury sunglass boutique, ILORI, has joined forces with celebrity stylist Jennifer Rade to emphasize the fashion power of designer eyewear. Rade, whose clientele has included noted actors and musicians, will appear at in-store events and appearances.

 

Upfront
Gateway to ClearVision
ClearVision Optical’s story of achieving “The American Dream” is eloquently captured in a new book written by New York State historians, David M. Ellis and Sherri Goldstein Cash, entitled “The New York State Gateway to America.”

 

Upfront
Hall of Frames
Up Late — Julie Roberts (1) visits “The Late Show with David Letterman” sporting a pair of Ray-Ban aviators from Luxottica…

 

Upfront
Lens Marketing
Bushnell Outdoor Products’ Serengeti unit has formed a partnership with Carl Zeiss Vision to promote a national prescription sunglass program throughout the Carl Zeiss Vision laboratory network.

 

Upfront
Street Seen
Back IN Black

 

Features
Ultimate Accessory Fashion Feature

 

Features
Eyewear On the Edge
The joy in wearing rimless eyewear is like the design potential for the frames themselves: limitless

 

Features
Eyeing The World Without Borders
Founded in 1964 by Arnold and Anneliese Schmied in Linz, Austria, Silhouette Optical, a subsidiary of Silhouette International, has long been in the forefront of fashion eyewear.

 

Whats New
Nouveau Eyewear: Umbro
Nouveau Eyewear launches Umbro, a line of frames taking its
name from the leading authority on the soccer pitch.

 

Whats New
The McGee Group: XOXO
The McGee Group introduces XOXO Eyewear.

 

Whats New
Alain Mikli: Delfina Delettrez Collection
Alain Mikli and the 21-year-old Rome-based jewelry designer
Delfina Delettrez collaborate to produce Delfina Delettrez
Sunglasses.

 

Fashion Feature
Eyewear On the Edge
The joy in wearing rimless eyewear is like the design potential for the frames themselves: limitless

 

Behind the Seens
July 2009 Fashion Photoshoot

 

Behind the Seens
June 2009 Fashion Photoshoot

 

L&T
Cultivating Consumer Confidence
As consumers continue to feel the effects of the current economic crisis, many are questioning the value of optical products and services, including what they perceive as high markups on eyewear.

 

L&T
Lenses By The Numbers
&T takes the pulse of the spectacle lens market with our 2009 Premium Lens Study of Eyecare Practitioners.