In this issue:
Sundancing with the Stars
“Never Hide” is Ray-Ban’s ever-popular campaign phrase. And at the Sundance Film Festival in January, hide they did not.
These images are here to tease you; Academy Award nominees and actors
appearing in Oscar-nominated films in the new Jil Sander Collection
It all started with a casual conversation about nine years ago. Steve
Santinelli of Santinelli International, 20/20 editor-in-chief James
Spina and I were killing time in an airport lounge, waiting to catch a
plane home from Expo West.
Out on a Lim
Phillip Lim launched his 3.1 Phillip Lim women’s collection in Fall ’05 to instant success, both critically and commercially.
It's All Good
“Good people serving good causes” was the message at the heart of the 2008 Philanthropy Day Awards luncheon, where ClearVision Optical was honored with the Association for Fundraising Professionals’ Outstanding Corporation Award for the company’s philanthropic efforts to the Long Island community.
Gargoyles and Anarchy have both launched new web sites that provide
viewers with an entertaining experience while educating them about
their latest products and technology.
Do You Want to Supersize This?
Dallas-based A&A Optical has signed Ron “Jaws” Jaworski to endorse the company’s XXL eyewear brand in a three-year contract.
Hall of Frames
- Signet Co-op Lab Partners Kick-Off Puzzle Promo
- Vision-Ease Announces Coppertone Promo Winner
- GIG Develops Innovative Polarized P-O-P
Golden (Gate) Bridge
Golden (Gate) Bridge — Yes, that is a golden bridge on our music
lover’s frames and yes, we are back in San Francisco to scrutinize the
Recently, I was invited to participate at ClearVision Optical’s National Sales Meeting.
Show Us Some Great Eyewear
Spring anew as eyewear once again leads the way as the accessory of choice...
The Jil Sander Brand Addresses The Issue of Vision In A Modern World
One supposes it would be appropriate to start this close look at the
essence of the Jil Sander brand with a fervent look and analysis...
A Must-See Grows In Brooklyn
If you “Google” Brooklyn EyeWorks Optical, you will find yourself in an electronic sea of customer reviews.
What’s Yogurt Got To Do With It?
Google “Clear Optometry,” the name of Dr. Katherine Lok Chan’s eight-month-old optical shop in San Mateo, Calif., and the first link to appear...
Color rules with readers. And readers rule with color.
Kimiko: Eyewear Religion
Kimiko Eyewear launches Eyewear Religion. Targeted to women 25 and up
seeking striking, sophisticated design, the initial collection consists
of six stainless-steel styles.
Menizzi was founded in 2005 on the premises of providing fashion eyewear to serve the needs of children, tweens and the petite market.
ClearVision: Urban Junction
ClearVision Optical introduces Junction City, an ophthalmic eyewear collection created for 18- to 35-year-old consumers, who thrive on wearing stylish designs without compromising their smart spending philosophy for living well.
Signature: Dakota Smith Los Angeles
Signature Eyewear relaunches Dakota Smith Los Angeles, a completely new collection designed for a male “psychographic” that is young in spirit and original in thinking.
Sàfilo: Liz Claiborne and Claiborne
Sàfilo USA unveils new Liz Claiborne and Claiborne fashion offerings as
part of each brand’s Spring ’09 relaunch strategy under the creative
direction of Isaac Mizrahi and John Bartlett, respectively.
Marchon: Jil Sander Eyewear
Marchon launches Jil Sander Eyewear, a men’s and women’s line, consisting of 25 sunglasses and 13 ophthalmic styles.
Viva: Rampage Eyewear
Viva International Group launches its Rampage Eyewear collection,
geared toward women 16 to 35 who are fashion-conscious and attune to
the top trends.
If I Were a Carpenter
I waited until the last possible second to “craft” this editor’s letter for a few reasons.
Looking In The Eye of The Beholder
“I hate how I look in my new glasses!” Those words, when spoken by a
customer, can cause even the most seasoned optician to cringe.
I Hate How I Look In My New Glasses
We all want our patients to be pleased with their appearance in new
eyewear, yet the end results do not always meet our expectations.
L&T Expo Scouting Report
At this month’s International Vision Expo East, attendees will be able to see the latest ophthalmic lenses and sunglass lenses.