20/20 Magazine

Dec 2009

December 2009 Cover


In this issue:

Gucci Goes Viral
Gucci launches Gucci Eyeweb, a collection of sunglasses designed by Gucci creative director Frida Giannini with the digital generation in mind.


Licenses, Liasons & New Collections
Mary-Kate and Ashley Olsen are launching a sunglass collection for Spring 2010...


Acing It
Marchon Eyewear was the title sponsor of the 13th annual ACE Awards presented by the Accessories Council and held at New York’s Cipriani’s last month.


Germans Love Rudy
It’s official; Germans love Rudy Project.


Meet the Elite
Oakley debuted its Elite Collection, the ultimate in premium products including three new sunglasses...


The Heart of the Sun
So what’s the perfect trend to start in Sun Valley, Calif.?


’Tis the season… at least if you’re a celebrity.


Hall of Frames
Marc-ed Up4Actress Julianne Moore (1) out for a stroll in Robert Marc style 623, from Marc’s brand new collection…


Lens Marketing
Transitions Honored by Hispanic Public Relations Group


Street Seen


The Write Men...in the Right Glasses


Whats New
Wiley X: Safety Eyewear
Recognizing American workers deserve the same level of performance and vision protection as American solders...


Whats New
Gunnar Optiks: Digital Performance Eyewear
Gunnar Optiks presents its Digital Performance Eyewear Indoor Collection. Included are 15 styles specifically engineered to improve performance...


Whats New
Sutro: Ophthalmic Collection
Sutro Vision’s first ophthalmic collection, featuring the newest version of the company’s patented Ratchet Hinge, debuts.


Editors Note
The Write(r) Stuff
So much to “write” about. So just write it. OK. But... it’s a little extra scary writing this month since the issue features amazing writers wearing equally spectacular eyewear in 20/20’s “The Write Men in the Right Eyewear.”


Fashion Feature
The Write Men...in the Right Glasses


Behind the Seens
January 2010 Fashion Photoshoot
Beach Closed for the Season


Helping Children Adjust to Glasses
I never wore eyeglasses as a child. It wasn’t until I was in my mid-thirties and already writing about the optical industry for several years that I discovered I needed them.


2010 Annual Resource Guide
The capabilities of the in-office laboratory grow more sophisticated each year.