20/20 Magazine

Nov 2009

November 2009 Cover

 

In this issue:

Upfront
LICENSES, LIAISONS & NEW COLLECTIONS
MCGEE SIGNS WITH ORVIS The McGee Group has signed an exclusive three-year licensing agreement with Orvis to design, manufacture and distribute ophthalmic frames (pictured), sunglasses and readers  to ECPs, distributors, large optical chains and department stores throughout North America and in many international markets.

 

Upfront
Good Morning Sàfilo
If you rose bright and early one morning while you were at last month’s Vision Expo West in Las Vegas you may have caught Sàfilo’s own Eden Wexler assisted by Kelley Hayes on Fox 5 News “Live in Las Vegas.”

 

Upfront
Oakley Fights for the Cure
Oakley is partnering with the Young Survival Coalition, the only international, non-profit network that focuses on the concerns and issues unique to young women affected by breast cancer.

 

Upfront
Charmant Gets Buzz
Charmant USA participated in a charitable gifting suite at the London Hotel in West Hollywood before the recent Emmy Awards. 

 

Upfront
IT’S HIP TO BE SQUARED
Dean and Dan Caten, the identical twin brainchildren of DSQUARED² revealed their second eyewear line at a private party in Manhattan during the height of New York’s Fashion Week.

 

Upfront
Hall of Frames
Heroics — Marchon was the eyewear provider for the 25th annual MTV Video Music Awards (a.k.a. the VMAs) held this year in New York during Fashion Week.

 

Upfront
Lens Marketing

 

Upfront
Street Seen
Meet You in Sunhampton — Ya just can’t keep a wild girl down. And... 

 

Features
Material Witness

 

Features
STELLA!
Stella McCartney has spent many of her summer days in the Hamptons and this August afternoon is no different, except that I have the good fortune of being there with her.

 

Features
Golden Oldies
It has been said that every cloud has a silver lining, yet there is only one place that you can find Silver Lining Opticians.

 

Whats New
Modo: Jason Wu Sunwear
Modo launches Jason Wu Eyewear, inspired by the modern and innovative ready-to-wear collections of designer Jason Wu.

 

Whats New
C220: O-Dark-Thirty
C220 LLC, a new company founded by optical veteran Marc Rothstein, makes its debut with the O-Dark-Thirty eyewear collection, a retro-inspired line with a modern look.

 

Whats New
Rudy Project: Ophthalmic Eyewear
Rudy Project introduces an ophthalmic line, consisting of the Slicer and Helium collections.

 

Editors Note
Eye Should Have Known Better
I guess it had to happen sooner or later. This issue marks the first cover of 20/20 showing someone NOT wearing glasses.

 

Fashion Feature
Material Witness

 

L&T
Surveying the Changing ‘Lenscape’
To paraphrase Lennon and McCartney, it was 20 years ago today I took my first step inside an optical lab. 

 

L&T
Solving the In-Office Edging Dilemma Part 2
This is the second in a two-part feature about investing in an in-office finishing lab. Part 1 ran in the September L&T section.

 

L&T
Annual Lab Usage Survey
Doctors and dispensers depend on labs every day to do accurate Rx work and get jobs back on time.