20/20 Magazine

Oct 2009

October 2009 Cover

 

In this issue:

Upfront
Sporting Goods
It was a who’s who of the world of sports as Marchon partnered with Nike Eyewear and ESPN giving personal eyewear makeovers to the star athletes and sport...

 

Upfront
Tura Offers Rewards
Tura has released the Tura Advantage Rewards, a new incentive program for Tura retailers.

 

Upfront
LICENSES, LIAISONS & NEW COLLECTIONS
L’AMY TO SUB-LICENSE COLUMBIA TO STYLEMARK L’Amy America has signed a sub-license agreement with Stylemark Inc.

 

Upfront
Meet Oakley’s Elite
“We’re not normal,” declares Oakley CEO Colin Baden, describing the company to a small gathering of journalists who have flown in from all corners of the globe for an exclusive behind-the-scenes tour of Oakley’s headquarters.

 

Upfront
Eye Sing the Songs
Bass players: Can’t live without them and... can’t live without them.

 

Upfront
Perfect Signature
The phones were ringing off the hook for Carmen Marc Valvo sunglasses during QVC’s annual Super Saturday sale, a prestigious shopping event that raises money for the Ovarian Cancer Research Fund

 

Upfront
Hall of Frames
Twilight Zone — Heartthrob and “Twilight” star Robert Pattinson (1) was seen in New York preparing to shoot scenes for the upcoming drama “Remember Me” while wearing Karl Lagerfeld KL603S from Marchon…

 

Upfront
Lens Marketing
Global Optics, in cooperation with Innereactive Media of Ada, Mich., recently released disc five of the Jumpstart training series, “Jumpstart 5: Warranties and Remakes.”

 

Upfront
Street Seen
In Puerto Rico the sun is hot and the coastal breezes are cool.

 

Features
Letters
Thank you for your recent editorial and Kristen Spina’s article on her and your son’s experience with vision therapy.

 

Features
Extreme Luxury

 

Features
The Lux
Luxury at its best is often quiet. Very quiet.

 

Features
Dr. Wada’s Eyewear Enterprise

 

Whats New
Clariti Eyewear: AirMag
Clariti Eyewear introduces AirMag, a line of ophthalmic frames paired with polarized, magnetic sun clips targeted to men and women 25 and older.

 

Whats New
A&A Optical: Quiksilver & Roxy
Under a licensing agreement with Hossegor, France-based Quiksilver, Inc., A&A Optical launches Quiksilver and Roxy ophthalmic eyewear, two global brands whose names are synonymous with the board-riding lifestyle and youth culture.

 

Whats New
Marchon: U-Turn
Marchon Eyewear launches U-Turn, a collection of eyewear that gives individuals two wardrobe options in one, simply by turning the temple.

 

Editors Note
Backward to Basics
Luxury eyewear? High-end eyewear? Are you folks at 20/20 losing your minds?

 

Fashion Feature
Extreme Luxury

 

Behind the Seens
October 2009 Fashion Photoshoot

 

L&T
Common Sense Responses
I have received several emails from readers who have taken me to task for my June column, “Common Sense Dispensing.”

 

L&T
Twenty Essential Troubleshooting Tips for Opticians
Dispensers have a wide array of options today when recommending spectacle lenses and frames. Technology shows no sign of slowing down either, so that means more tools available to create outstanding eyewear.