20/20 Magazine

Sep 2009

September 2009 Cover

 

In this issue:

Upfront
LICENSES, LIAISONS & NEW COLLECTIONS
MARCOLIN IN LICENSING AGREEMENT WITH SWAROVSKI

 

Upfront
In The Swim
Jee Vice made waves down the runway at Mercedes Benz Fashion Week Swim in Miami.

 

Upfront
Sunwear in the Park
Open-air, summer sun, theater in the park and sunglasses all created the perfect setting for this past summer’s “Shakespeare in the Park,”...

 

Upfront
Eye Sing the Songs Too
Based in Nashville, Tonya Watts can usually be seen wearing her signature shades of choice, a pair of Ray-Ban pink gradient drill mount Aviators.

 

Upfront
Dispensary Dream
Fashion Optical Displays launches a web site that provides eyecare professionals with a host of fresh, new dispensing ideas and introduces the company’s latest interior and furnishing design concepts.

 

Upfront
Talking Heads
We’ve seen numerous examples of modern technology transforming into accessories (think the Bluetooth earpiece or iPod headphones)...

 

Upfront
Flashy Frames
As a brand, Calvin Klein has always been known for its classic and clean designs, never flashy… until now.

 

Upfront
Hall of Frames
Bi-Coastal — Hilary Duff (1) has been spotted coast-to-coast in Christian Roth by Charmant. In Los Angeles, in style CR14253 LB and in New York wearing CR14210 BR…

 

Upfront
Lens Marketing
Transitions Offers Facebook Guide And Page For ECPs

 

Upfront
Street Seen
Wine Glasses — Our resident wild girl graphic designer Nami Ahn decides to take it down a notch with a relatively peaceful vacation weekend in Napa Valley...

 

Features
Fall Ahead

 

Features
Fall...

 

Features
Get A Grip
Material matters. In sport eyewear, selecting the right frame-component material is a win-win situation.

 

Features
Hail Britannia

 

Features
The World Through Roseillier Colored Glasses
“When I was young, about 15 years old, I wanted to be an optician,” says Nicolas Roseillier, REM Eyewear’s new creative director.

 

Features
The Under-See World of Alexandra Cousteau
It’s been a long trip but the end is in sight. Alexandra Cousteau’s 100 day journey—called Expedition: Blue Planet—

 

Features
A Passion for Purple
Accessories—readers, cases, chains and cleaning materials—are stepping up to the plate in a big way.

 

Whats New
Liquid Icon: Sport Eyewear
Liquid Icon is a San Diego-based sport eyewear company with the motto, “Rx without limits,” which refers to the design that has allowed Liquid Eyewear to fit any prescription lens up to + or –15.

 

Whats New
Andy Wolf: Andy Wolf Eyewear
Founded in 2006 in Austria, Andy Wolf Eyewear has established itself as a high-end eyewear line targeted to individuals who treat their glasses as precious accessories.

 

Whats New
Modo: ECO
Modo Eyewear launches ECO (Earth-Conscious Optics), a collection of eyewear that brings environmental responsibility to the forefront.

 

Whats New
Zero G Eyewear: Zero G Collection
ZERO G Eyewear, a new company launched by Tom Cody and Joe Dondero, specializes in titanium flat-sheet metal handmade in Japan.

 

Whats New
Mondottica: Hackett Collection and Hackett Bespoke
London menswear company, Hackett, in its quest to style today’s gentleman from head to toe, presents an eyewear line, consisting of the Hackett Collection and Hackett Bespoke, both featuring ophthalmic frames and sunglasses.

 

Whats New
Teka Eyewear: Teka Collection
Founded by Tom Kramer, Teka Eyewear creates trendy and sophisticated designs with a hint of understated elegance.

 

Whats New
Revolution: True Religion Eyewear
Revolution Eyewear launches True Religion Eyewear. True Religion is an immensely popular design-based jeans and casual wear brand known for its edgy-bohemian style and horseshoe trademark logo.

 

Whats New
Luxottica: Ray-Ban Tech Collection
Luxottica Group launches its Ray-Ban Tech Collection with the Carbon Fibre line, featuring styles that are extraordinarily sturdy yet extremely lightweight.

 

Whats New
Gold & Wood Paris: Boucheron Eyewear
Under a licensing agreement for worldwide distribution, Gold & Wood Paris launches Boucheron, a line of luxury eyeglasses targeted to men and women between the ages of 40 and 75.

 

Editors Note
I’m an educated person... I read MAGAZINES
The title of this column is from “A Streetcar Named Desire.” My favorite line ever from any play.

 

Fashion Feature
Fall Ahead

 

L&T
Through My Lens
About 20 years ago, I visited a New York wholesale lab to see a demonstration of a new, high-tech edger.

 

L&T
The Dollars and Sense of In-Office Finishing
Is investing in an in-office finishing lab the right decision in a pressured economy?