20/20 Magazine

Aug 2009

August 2009 Cover

 

In this issue:

Upfront
LICENSES, LIAISONS & NEW COLLECTIONS

 

Upfront
A Little Help
Providing the opportunity to transform children’s lives is a core mission of every children’s frame ClearVision Optical creates.

 

Upfront
Hang Ten with Oakley
Following on the success of its “Learn to Ride” snowboard program at this year’s Sundance Film Festival...

 

Upfront
Double Vision
In 1994, Dean and Dan Caten, identical twins, launched Dsquared2, a ready-to-wear fashion brand known for its glam-rock aesthetic.

 

Upfront
Eyeing the Le Mans Podium
It was Peugeot all the way this year at the 24 Hours of Le Mans as the French auto giant ousted Audi from a record string of previous wins...

 

Upfront
Hall of Frames
A Good Vice — Katherine Heigl (1) seems to have one serious vice: her Red Hot sunglasses from Jee Vice. The actress has been spotted all over Hollywood wearing the shades…

 

Upfront
Lens Marketing
Signet Armorlite Releases  ‘Anti-Fatigue’ Progressive Lens

 

Upfront
Street Seen
Strip Tease

 

Features
BRAND ANEW

 

Features
Design Star
We may not consciously realize it, but when we enter any room we are gathering information based on what we see.

 

Features
The High-End Road
“The most expensive rent in the world is for a space you do not need.” Dr. Lawrence Gipson, ophthalmologist at NeoVision in Pittsburgh, Pa. knows this through experience.

 

Features
Good Eyesight
With a staff of MDs, optometrists and opticians offering an all-inclusive range of medical and visual services, the practitioners at Eyesight wanted to give their Portsmouth, N.H. headquarters a visual boost.

 

Features
Italian Style
Mark S. Rubin, MD has had a successful practice for 25 years. But there was one thing missing: a dispensary.

 

Whats New
Luxottica: Prada Linea Rossa Ophthalmics
Leveraging developments in sport equipment technologies and building on its earlier Linea Rossa Sun Collection, Luxottica Group and Prada introduce the six-piece Linea Rossa Optical Collection.

 

Whats New
Zyloware: Natori Eyewear
Under a licensing agreement, Zyloware launches Natori Eyewear, a branded collection for women that takes its name from designer Josie Cruz Natori.

 

Whats New
Quantum Optics: Gargoyles Ophthalmics
Building on its 30-year history in the sport sunglass category, Gargoyles launches its first ophthalmic collection.

 

Editors Note
Walking in the Eyewear Web
Over the past few months, 20/20 has taken the three optical Os to the three Ws—the world wide web, that is—in a big kind of way.

 

Editors Note
(Presidentially) Fit to be Tied
Let’s put the whole eyewear thing aside for a minute and just talk about brands and branding.

 

Fashion Feature
BRAND ANEW

 

L&T
Today’s Specials: Creating a Lens Wardrobe for Active Patients
One of the most frequently discussed topics among dispensing opticians is how to sell a patient multiple pairs of eyewear.

 

L&T
Eyeing the Public Healthcare Option
As I write this column in mid-summer, Congress is embroiled in the national debate over how to fix the broken U.S. healthcare system.