20/20 Magazine

Jun 2009

June 2009 Cover

 

In this issue:

Upfront
TAG... Heuer It
Back in the ’50s and ’60s you would rarely see any other watch other than a Heuer on the wrist of a motorsport fan or racer.

 

Upfront
Art Partners
Oakley partners with California-born artist Caia Koopman, whose paintings have been used commercially as graphics for snowboards, skateboards and wakeboards, to produce a Limited Edition Artist Series of Oakley’s top-selling sunglass, Ravishing, featuring artwork from Koopman on the temples.

 

Upfront
LICENSES, LIAISONS & NEW COLLECTIONS
MODO SIGNS WITH 7 FOR ALL MANKIND Modo Eyewear has signed an exclusive global eyewear licensing agreement with 7 For All Mankind, the Los Angeles-based premium denim lifestyle brand, to design, manufacture and produce 7 For All Mankind Eyewear (pictured).

 

Upfront
Eye Sing the Songs
We’re going to kick up the heat on music-makers and their “seen” profile over these next few months. (Oh... like that music undercurrent isn’t already rampant in 20/20 already Spina?)

 

Upfront
Kuwahara’s New Focus

 

Upfront
Hall of Frames
Country Living — Matthew McConaughey (1) wears Ray-Ban RB 2132 from Luxottica as he arrives at the 44th annual Academy of Country Music Awards in Las Vegas…

 

Upfront
Lens Marketing
• Essilor Launches High-Performance Polarized Line
• Briot USA Announces Price Guarantee on New Edging Equipment
• SA Names First Kodak Lens Puzzle Challenge Winner

 

Upfront
Street Seen
Sun Rise — Yes. The economy is in the dumper. Banks are experiencing more bailouts than prisons.

 

Features
iWear Fashion Feature

 

Features
On The Rampage
A veteran of the fashion industry and CEO of Iconix Brand Group, which owns, licenses and markets a growing portfolio of consumer brands including Rampage, Candie’s and Bongo, Neil Cole knows the importance of creating and reinforcing brand image.

 

Features
Knot your Average Eye Practice
When optometrist Jan Mertz decided to open her own eye practice, she jumped at the chance to rent a space in the revived Cordage Park, a historic old rope factory that was renovated into an office park in Plymouth, Mass.

 

Whats New
Eye Q Eyewear: Buxton Eyewear

 

Whats New
Switch Vision: Switch Sports Performance Sunglasses
Switch Vision LLC, a new sunwear company, launches Switch, a sports performance sunglass collection featuring a patent-pending, magnetic, interchange lens system, consisting of small, powerful magnets embedded in both the lens and frame so users can swap lenses in and out quickly as light conditions and activities change

 

Whats New
Marcolin: Dsquared2 Sunwear
Marcolin Group launches Dsquared2 Sunwear. Known for its glam-rock aesthetic, the brand is a favorite with such clients as Justin Timberlake, Christina Aguilera, Lenny Kravitz and Madonna.

 

Editors Note
iWear Reigns on Me
It rained for seven days in a row. And then it rained again for three more days.

 

Fashion Feature
iWear Fashion Feature

 

L&T
Common Sense Dispensing
The scene: A waiting room in an ophthalmolgist’s office. The characters: Two ladies, both in their seventies and me.

 

L&T
Taking the Plunge With Digital Lenses
No other segment of the eyecare industry is experiencing the type of breath-taking change that is now winding through the lens and surfacing laboratory business.