In this issue:
A Display of Vice
Jee Vice will take to New York’s Fifth Avenue all this month.
Luxottica has chosen Canadian super model, Daria Werbowy,
as the new face of Vogue Eyewear.
ClearVision, which is celebrating its 60th anniversary, recently honored founders Fred and Mimi Friedfeld at its national sales meeting in Naples, Fla.
Life in the (Two) Fast Lane
Winning two NASCAR races in a row is a terrific accomplishment. Winning
the first two races in the start of the season is nearly impossible. But not for
Hall of Frames
Arrivals — Lisa Rinna (1), who covered the celebrity arrivals
at the recent Academy Awards ceremony for the TV Guide
Network, wears Revlon Eyewear by Altair, model RV568…
• Hoya Vision Care Announces ‘Splendor of Spain’ Winners
• Zeiss Named Exclusive Rx Provider For Modo’s NetJets
• Epic Labs to Accept Online Orders, Launches Web Site
• Intercast Designs Serengeti Lens for Bushnell
Oh Say Can You Ski? We should probably have changed the
name of this page to SkiSeen...
Sun Sporting Goods
SEE STRONG, LIVESTRONG, ARMSTRONG
The cyclists race through the small hillside town, past windmills, sloped-roof cottages and German-style bakeries, bent low over their handlebars and pedaling hard.
Zyloware: Daisy Fuentes Eyewear
Under a licensing agreement with Daisy Fuentes, celebrated model, TV
personality, fitness and beauty expert, fashion designer and role model
for the growing millions of Latina-American women in the U.S., Zyloware
launches Daisy Fuentes eyewear.
New York Eye: Seventeen Eyewear
Under a licensing agreement with Hearst Brand Development, New York Eye launches Seventeen Eyewear.
Smith Optics: Smith Rx
Known for its performance-oriented, innovative sport eyewear, Smith Optics launches Smith Rx.
Ogi Frames introduces Seraphin, an eyewear line in the tradition of affordable luxury and quintessential vintage style.
Sutro Vision: Classic and Hybrid Collections
The Cycle of Life
I know I’ve written on this topic before. In fact, many times. And I’m going to keep on writing...
Sun Sporting Goods
Staying in Front of Your Customers
Although the U.S. optical industry has been feeling the tremors of the
economic recession for months, the full scope of the crisis is only now
Expo Scouting Report, Part 2
At last month’s International Vision Expo East, attendees saw the latest lab equipment and supplies. L&T’s editors were on the show floor taking notes.
Eye’d Like to Solve the Puzzle
Lenses just keep getting better and better. Although this is good news,
the problem surrounding this advance in technology is the tendency to
allow critical fitting to become lax due to the perception that as lens
designs get better and more forgiving, errors in measurement are not as