20/20 Magazine

Mar 2009

March 2009 Cover

 

In this issue:

Upfront
Sundancing with the Stars
“Never Hide” is Ray-Ban’s ever-popular campaign phrase. And at the Sundance Film Festival in January, hide they did not.

 

Upfront
Stay Tuned
These images are here to tease you; Academy Award nominees and actors appearing in Oscar-nominated films in the new Jil Sander Collection from Marchon.

 

Upfront
Inside EyeRock
It all started with a casual conversation about nine years ago. Steve Santinelli of Santinelli International, 20/20 editor-in-chief James Spina and I were killing time in an airport lounge, waiting to catch a plane home from Expo West.

 

Upfront
Out on a Lim
Phillip Lim launched his 3.1 Phillip Lim women’s collection in Fall ’05 to instant success, both critically and commercially.

 

Upfront
It's All Good
“Good people serving good causes” was the message at the heart of the 2008 Philanthropy Day Awards luncheon, where ClearVision Optical was honored with the Association for Fundraising Professionals’ Outstanding Corporation Award for the company’s philanthropic efforts to the Long Island community.

 

Upfront
Web Performance
Gargoyles and Anarchy have both launched new web sites that provide viewers with an entertaining experience while educating them about their latest products and technology.

 

Upfront
Do You Want to Supersize This?
Dallas-based A&A Optical has signed Ron “Jaws” Jaworski to endorse the company’s XXL eyewear brand in a three-year contract.

 

Upfront
Hall of Frames

 

Upfront
Lens Marketing

  • Signet Co-op Lab Partners Kick-Off Puzzle Promo
  • Vision-Ease Announces Coppertone Promo Winner
  • GIG Develops Innovative Polarized P-O-P

 

Upfront
Golden (Gate) Bridge
Golden (Gate) Bridge — Yes, that is a golden bridge on our music lover’s frames and yes, we are back in San Francisco to scrutinize the guy-eye scene.

 

Upfront
Optical Briefcase
Recently, I was invited to participate at ClearVision Optical’s National Sales Meeting.

 

Features
Drama Class

 

Features
Show Us Some Great Eyewear
Spring anew as eyewear once again leads the way as the accessory of choice...

 

Features
The Jil Sander Brand Addresses The Issue of Vision In A Modern World
One supposes it would be appropriate to start this close look at the essence of the Jil Sander brand with a fervent look and analysis...

 

Features
A Must-See Grows In Brooklyn
If you “Google” Brooklyn EyeWorks Optical, you will find yourself in an electronic sea of customer reviews.

 

Features
What’s Yogurt Got To Do With It?
Google “Clear Optometry,” the name of Dr. Katherine Lok Chan’s eight-month-old optical shop in San Mateo, Calif., and the first link to appear...

 

Features
Read This
Color rules with readers. And readers rule with color.

 

Whats New
Kimiko: Eyewear Religion
Kimiko Eyewear launches Eyewear Religion. Targeted to women 25 and up seeking striking, sophisticated design, the initial collection consists of six stainless-steel styles.

 

Whats New
Menizzi: Biggu
Menizzi was founded in 2005 on the premises of providing fashion eyewear to serve the needs of children, tweens and the petite market.

 

Whats New
ClearVision: Urban Junction
ClearVision Optical introduces Junction City, an ophthalmic eyewear collection created for 18- to 35-year-old consumers, who thrive on wearing stylish designs without compromising their smart spending philosophy for living well.

 

Whats New
Signature: Dakota Smith Los Angeles
Signature Eyewear relaunches Dakota Smith Los Angeles, a completely new collection designed for a male “psychographic” that is young in spirit and original in thinking.

 

Whats New
Sàfilo: Liz Claiborne and Claiborne
Sàfilo USA unveils new Liz Claiborne and Claiborne fashion offerings as part of each brand’s Spring ’09 relaunch strategy under the creative direction of Isaac Mizrahi and John Bartlett, respectively.

 

Whats New
Marchon: Jil Sander Eyewear
Marchon launches Jil Sander Eyewear, a men’s and women’s line, consisting of 25 sunglasses and 13 ophthalmic styles.

 

Whats New
Viva: Rampage Eyewear
Viva International Group launches its Rampage Eyewear collection, geared toward women 16 to 35 who are fashion-conscious and attune to the top trends.

 

Editors Note
If I Were a Carpenter
I waited until the last possible second to “craft” this editor’s letter for a few reasons.

 

Fashion Feature
Drama Class

 

L&T
Looking In The Eye of The Beholder
“I hate how I look in my new glasses!” Those words, when spoken by a customer, can cause even the most seasoned optician to cringe.

 

L&T
I Hate How I Look In My New Glasses
We all want our patients to be pleased with their appearance in new eyewear, yet the end results do not always meet our expectations.

 

L&T
L&T Expo Scouting Report
At this month’s International Vision Expo East, attendees will be able to see the latest ophthalmic lenses and sunglass lenses.