In this issue:
On Tour with Oakley
Proving its dominance in the field of cycling, Oakley’s athletes had six different leaders
and 14 stage wins in the 95th Tour de France. Carlos Sastre (he’s the one in the yellow
jersey) emerged victorious at the end of the three-week race in July.
It was a dream team as Marchon paired up with
ESPN as the official sponsor of the 2008
Excellence in Sports Achievement Yearly Awards,
known simply at the ESPYS.
Vogue Goes for A Swim
When Tibi creative director Amy Smilovic prepared
to launch the brand’s Resort ’08 collection
during Miami Fashion Week, she knew
sunwear had to be an integral part of the
runway presentation. So she chose
Luxottica’s Vogue Eyewear brand to be
prominently featured on several looks on
All Eyes on Betsey
In an ongoing celebration of her namesake brand founded 30 years ago by American designer Betsey Johnson, Gruen Eyes,
an optical boutique in East Hampton, N.Y., recently held a cocktail
party for customers, featuring a special preview of Betsey Johnson
In celebration of their launch,
Theory sunglasses took to the
streets of Manhattan where
they were fitted and feted by
chic denizens city-wide.
David Yurman, widely recognized as America’s leading
fine jewelry and luxury timepiece designer,
and Legacie, The Luxury House of B Robinson
Optical, recently hosted a rooftop party for press
at the David Yurman design studio in New York’s
TriBeCa to launch David Yurman Eyewear.
Yurman and Legacie have partnered to produce
a line of both sun and ophthalmic designs for men
and women, a first for the designer.
Into the Pool
During a ceremony hosted by Suffolk County
Executive, Steve Levy in Hauppauge, N.Y.,
ClearVision Optical was awarded a 2008
Regional Commuter Choice Innovator Award.
Have You Driven a Ford
Designer Tom Ford, best-known for his re-invention of the
sleek ’70s jet-set aesthetic at Gucci and YSL, has touched
down at ILORI sunglass boutique with a pair of luxurious
limited-edition aviator shades.
Eye Wanna Be There Next Time
In many ways it’s more important than an actual sporting event. It’s
the increasingly popular “meet-and-greet” where sport celebrities come
face-to-face with their adoring fans and everyone gets a chance to
celebrate one of most important aspects of any sport: Teamwork.
Hall of Frames
Transitions Optical has launched a new, interactive eyeglass
customization process online, the “Eyeglass Guide 2.0” that allows
patients to visually build a pair of eyeglasses based on answers to
WHAT HAPPENS IN VEGAS...needs to happen all over the world.
Eye Styles of the Rich and Frame-Us
If you have ever tuned in to the shows on the E! entertainment channel
or ever logged onto celebrity-obsessed web sites such as TMZ, you may
be familiar with the persistent shouts of the paparazzi, stopping at
nothing to grab the attention of the stars.
Floral embroidery. Chic and fanciful designs. Reptilian textures. An artistic spray of stones and studs. Horn, wood grains and tortoise tones…
Defined in the dictionary as a “distinctive or identifying quality or characteristic,” texture is an essential trait in today’s hottest eyewear styles…
It’s powerful. It’s simple. It’s both classic and cutting edge... It’s the rectangle and it continues its undisputed reign…
Trends? What trends? Women’s eyewear knows no boundaries. It covers the
spectrum. One glance at the fashion runways show anything goes—from
bohemian dresses to tailored tweeds.
A Masterful Architect of Fashion
Known for his eveningwear,
American designer Carmen
Marc Valvo enjoys bringing
“glamorous dressing to every woman’s
Theory and Application
When it comes to eyewear
Andrew Rosen is like a man
who’s found religion. He’s
seen the light and wants to
share it with everyone.
All That Jazz
David Schwartz is crazy about jazz.
Tucked away in the basement of his
20/20 Optical shop in San Rafael,
Calif., just one floor below his polished
showroom, is a small chamber containing
two drum sets that once belonged to Rufus
Speedy Jones, who played with Duke Ellington
in the late 1960s.
Eyewear Designs: Apple Bottoms Eyewear
Under a multi-year licensing agreement for worldwide distribution,
Eyewear Designs launches Apple Bottoms Eyewear. Apple Bottoms is a
clothing line that caters to trendsetting women of all shapes and sizes.
Kenmark Group: Lilly Pulitzer Eyewear
Kenmark Group launches its Lilly Pulitzer Eyewear collection, a brand
inspired by the Palm Beach lifestyle. Included are 14 ophthalmic and
four sun styles targeted to women 17 to 54 and six ophthalmic frames
for girls six to 16.
Thoughts of Madame Lafont
I’m so sad. I had just finished
writing my monthly editor’s letter when my dear friend Ray Khalil, the president of Lafont Eyewear, called
to tell me Madame Laurence Lafont had passed away.
Banking On Premium Lenses
As the price of everything from fuel to
groceries continues to rise, the optical
industry is faced with the challenge of
persuading consumers that premium
spectacle lenses and treatments still represent
a good value.
We Got Slimed
Remember the famous scene in “Ghostbusters” when Bill Murray’s
character encounters a bulbous green blob that “slimes” him and his
Super Powered Dispensing
With the long legacy of “super heroes” in our pop culture, have you
ever wondered whether a superhero might exist whose powers would have
made them known as the Super Optician?