20/20 Magazine

Dec 2008

December 2008 Cover

 

In this issue:

Upfront
Ready to Eyewear
The lights are bright. The music is pumping. The models come out and strut down the catwalk as the crowd watches in awe.

 

Upfront
Book 'em
It’s about good ideas. And ClearVision Optical has one. It’s called using “the whole carcass” and the concept is about saturating the marketplace with one effective marketing message through multiple consumer touch points.

 

Upfront
TV Eyes
It was must see TV. Sàfilo’s Eden Wexler hit the small screen during Vision Expo West.

 

Upfront
Phat Cats
Baby Phat and Phat Farm had it made in the shade during New York Fashion Week.

 

Upfront
Our Best Friend Eddie
Hot on the heels of winning the prestigious 2008 Min Integrated Marketing Awards for the VM and 20/20 partnership on the Modern Man publishing comes word that 20/20 has now won its first Eddie feature writing award from Folio Magazine for our March 2008 Pucci cover story.

 

Upfront
Iconic Style

 

Upfront
ic(ardboard)! berlin
ic! berlin thought outside the box at their Las Vegas Vision Expo West suite, while encouraging visitors to sit on top of boxes. Cardboard boxes, to be exact. 

 

Upfront
Eyewear for Education
After taking a close look at the staggering statistics—780 million people cannot read or write and 77 million children grow up without a school education—Humphrey’s eyewear developed a charity glasses donation campaign to provide individuals with one of the basic fundamentals needed for learning: good vision.

 

Upfront
Rudy Giant Winners
Guess it is no surprise that Rudy Project has once again chalked up two victories in the Mountain Bike Cross Country World Cup with the athletes of the Giant Italia Team.

 

Upfront
French Connection
Kirk Originals takes their cinematography to France this time with a second short film, “Grab an Eiffel,” released this fall.

 

Upfront
Hall of Frames
Stylish — Rachel Zoe (1), top fashion stylist and reality TV personality, was spotted wearing Derek Lam sunglasses Gemma style from Modo Eyewear…

 

Upfront
Lens Marketing
• Vision-Ease Lens Launches Coppertone Winter Sun Awareness Campaign
• Hoya Names “Splendor of Spain” Drawing Winner

 

Upfront
Street Seen
Who’s the Leader of the Gang?

 

Upfront
I Fought the Law and the Law Won
One of the many advantages of the “EyeCoach” method is that it dramatically reduces the objections your patients have thrown at you in the past.

 

Features
MAD FOR MEN IN EYEWEAR

 

Features
Red Flag
We are seeing red… on the runways, on the “red carpet” and on sport eyewear—a little, an accent or two, and a lot, a completely red frame and/or red lenses.

 

Features
Eyewear…Over the Rainbow
Dr. Arlene Schwartz’s new office may be right on the beaten path, located on a major artery in the New York neighborhood of Forest Hills, but the road taken to design the new practice was certainly one less traveled.

 

Whats New
Alain Mikli: StudioMikli Vanessa & Mehdi
StudioMikli introduces Vanessa & Mehdi Eyewear created by two of its designers, Vanessa Di Giovanni and Mehdi Gaurat.

 

Whats New
Revolution: Christian Audigier Sunwear
Following the enormous success of its Ed Hardy line introduced last year, Revolution Eyewear presents Christian Audigier Sunwear. Audigier is a French fashion designer and entrepreneur who interpreted the designs of American tattoo artist Don Ed Hardy onto apparel and accessories.

 

Whats New
LBI: Shrek Eyewear
LBI launches Shrek Eyewear, a children’s line, under a multi-territorial licensing agreement with DreamWorks Animation.

 

Editors Note
Show What? Big Deal.
This show is too crowded! This show is so dead. Is it cold in here? Is it hot in here?

 

Fashion Feature
MAD FOR MEN IN EYEWEAR

 

Behind the Seens
January 2009 Fashion Photoshoot

 

L&T
It’s Time to Upgrade
Has anybody heard from Joe the Plumber recently? Ever since the presidential election, he seems to have disappeared.

 

L&T
Crossing The Finish Line
The craftsmanship required for finishing a pair of spectacle lenses means paying attention to detail throughout several labor-intensive steps.

 

L&T
The Annual Resource Guide
The capabilities of the in-office laboratory grow more sophisticated each year. Dispensers are taking advantage of new technologies in tinting, edging, tracing, surfacing and even casting to produce high-performance lenses for their increasingly discriminating patients.