In this issue:
Ready to Eyewear
The lights are bright. The music is pumping. The models come out and strut down the catwalk as the crowd watches in awe.
It’s about good ideas. And ClearVision Optical has one. It’s
called using “the whole carcass” and the concept is about saturating
the marketplace with one effective marketing message through multiple
consumer touch points.
It was must see TV. Sàfilo’s Eden Wexler hit the small screen during Vision Expo West.
Baby Phat and Phat Farm had it made in the shade during New York Fashion Week.
Our Best Friend Eddie
Hot on the heels of winning the prestigious 2008 Min Integrated
Marketing Awards for the VM and 20/20 partnership on the Modern Man
publishing comes word that 20/20 has now won its first Eddie feature
writing award from Folio Magazine for our March 2008 Pucci cover story.
ic! berlin thought outside the box at their Las Vegas Vision Expo West suite, while encouraging visitors to sit on top of boxes. Cardboard boxes, to be exact.
Eyewear for Education
After taking a close look at the staggering statistics—780 million
people cannot read or write and 77 million children grow up without a
school education—Humphrey’s eyewear developed a charity glasses donation campaign to provide individuals with one of the basic fundamentals needed for learning: good vision.
Rudy Giant Winners
Guess it is no surprise that Rudy Project has once again chalked up two
victories in the Mountain Bike Cross Country World Cup with the
athletes of the Giant Italia Team.
Kirk Originals takes their cinematography to France this time with a second short film, “Grab an Eiffel,” released this fall.
Hall of Frames
Stylish — Rachel Zoe (1), top fashion stylist and reality TV personality, was spotted wearing Derek Lam sunglasses Gemma style from Modo Eyewear…
• Vision-Ease Lens Launches Coppertone Winter Sun Awareness Campaign
• Hoya Names “Splendor of Spain” Drawing Winner
Who’s the Leader of the Gang?
I Fought the Law and the Law Won
One of the many advantages of the “EyeCoach” method is that it
dramatically reduces the objections your patients have thrown at you in
MAD FOR MEN IN EYEWEAR
We are seeing red… on the runways, on the “red carpet” and on sport
eyewear—a little, an accent or two, and a lot, a completely red frame
and/or red lenses.
Eyewear…Over the Rainbow
Dr. Arlene Schwartz’s new office may be right on the beaten path,
located on a major artery in the New York neighborhood of Forest Hills,
but the road taken to design the new practice was certainly one less
Alain Mikli: StudioMikli Vanessa & Mehdi
StudioMikli introduces Vanessa & Mehdi Eyewear created by two of its designers, Vanessa Di Giovanni and Mehdi Gaurat.
Revolution: Christian Audigier Sunwear
Following the enormous success of its Ed Hardy line introduced last year, Revolution Eyewear presents Christian Audigier Sunwear. Audigier is a French fashion designer and entrepreneur who interpreted the designs of American tattoo artist Don Ed Hardy onto apparel and accessories.
LBI: Shrek Eyewear
LBI launches Shrek Eyewear, a children’s line, under a multi-territorial licensing agreement with DreamWorks Animation.
Show What? Big Deal.
This show is too crowded! This show is so dead. Is it cold in here? Is it hot in here?
MAD FOR MEN IN EYEWEAR
Behind the Seens
January 2009 Fashion Photoshoot
It’s Time to Upgrade
Has anybody heard from Joe the Plumber recently? Ever since the presidential election, he seems to have disappeared.
Crossing The Finish Line
The craftsmanship required for finishing a pair of spectacle lenses means paying attention to detail throughout several labor-intensive steps.
The Annual Resource Guide
The capabilities of the in-office laboratory grow more sophisticated
each year. Dispensers are taking advantage of new technologies in
tinting, edging, tracing, surfacing and even casting to produce
high-performance lenses for their increasingly discriminating patients.