20/20 Magazine

Nov 2008

November 2008 Cover


In this issue:

Big Screen Style
The Persol Style Award, in its third year at the 65th International Film Festival in Venice, Italy, was awarded to American director Kathryn Bigelow who presented the film “The Hurt Locker” at the festival.


A Love Letter to Larry
After 50 years, Larry Bell, one of the most respected and legendary salespeople our industry has known has recently retired.


Horsing Around
It was quite a jump. Fendi Eyewear was at the 33rd annual Hampton Classic Horse Show held in Bridgehampton, N.Y. 


Crystal Catwalk
The Daniel Swarovski Crystal Eyewear Collection was part of two select runway presentations during New York Fashion Week—that of heiress and famed American designer Pamella Devos of Pamella Rolland and rising couturier Farah Angsana.


Score Won for 20/20 and VM
Teamwork works. It delivered a first place trophy for both 20/20 and Vision Monday recently in the prestigious 2008 Min Integrated Marketing Awards.


Winning a Daunting Project
We wanted to ride along! We wanted to get covered in sand and dust as the extraordinary “Captain Courageous” adventure companions trucked the most remote corners of the earth from Saint Petersburg to the Olympic Games in Beijing.


Jackie Micucci
Center Court — Basketball great Dennis Rodman (1) wears Ed Hardy Love-Dog EHS006 while Los Angeles Lakers center Andrew Bynum (2) sports the Ed Hardy EHS012, from Revolution Eyewear…


Lens Marketing
Shamir Launches ‘Creation and Cruise Your Destination’ Promo

Williams Group Teams With Transitions For ‘Rx For A Healthy Practice’ Events


Street Seen
Disneyland is officially tagged as the friendliest place on earth. It certainly looks sunglass friendly.


The Multiple Choice Question
Size matters. Big or small, short or tall, everybody—and every body—is different. Clothing companies have begun to notice this and respond by featuring “curvy” or “straight” styles.


November 2008


Combos Matter
Mix it up. Monel, titanium, beta titanium, stainless steel, aluminum and memory metals are eyewear’s main metals.


Metal Matters
Ultra slim and sleek. Flat and bold. Hammered. Engraved. Painted. Sculpted. Unadorned or wildly ornate.


Whats New
Revolution: Ed Hardy Ophthalmics
Revolution Eyewear launches a 13-piece ophthalmic line to complement its hugely successful Ed Hardy Sunglasses introduced last year. All the frames feature the tattoo art of Ed Hardy, known as “the godfather of tattoo.”


Editors Note
First Class Citizen
No matter what the 20/20 or L&T topic these days I can’t help but feel an urge to scream the fact that eyewear (the frames AND the lenses) has so totally arrived as a first-class, truly fine citizen.


Fashion Feature
November 2008


Going Digital
Major electronic retailers all over the world are announcing they are discontinuing the sale of analog televisions in favor of high-definition televisions.


Welcome to Virtual Lab Reality
A few months ago I attended a seminar at SLUGfest, a.k.a the Satisloh Users Group meeting.


One of the most crucial business decisions for any eyecare practitioner is choosing a wholesale lab.