In this issue:
Sàfilo USA and Solstice Sunglass Boutique joined forces this
past summer to donate 200 pairs of designer sunglasses (valued
at $32,500 wholesale) to Super Saturday, an annual charity event
in the Hamptons in Long Island, N.Y.
It was a teen dream. The 10th annual Teen Choice Awards aired recently
and ck Calvin Klein Eyewear was an official sponsor. The Marchon brand
provided a personal eyewear makeover to each Teen Choice celebrity.
ClearVision Helps Out
ClearVision Optical decided it was time to get involved. The Hauppauge, N.Y.-based vendor forged a partnership with United Cerebral Palsy of Suffolk County a year ago when both companies were among those honored by the Hauppauge Industrial Association for business excellence.
Eyeing the Vote
It was all about casting your vote… with a
little eyewear thrown in for good measure.
Sàfilo USA and Solstice Sunglass Boutique
joined together as sponsors of the Red,
White & Blue Mega Summer Oasis Gifting
Retreat and Lounge hosted by R&B singer
Preserving the Vision of the Future
Optic Nerve has discovered a way to give protection to the other
side of the world without ever leaving home. The company
donated 1,000 pairs of sunglasses to the dZi Foundation, which
facilitates a variety of educational sponsorships, clinics and community
services throughout the world.
Protecting Wild Eyes
Performance eyewear brand 7Eye has partnered with the Boise, Idaho-based Winter Wildlands Alliance to promote the preservation of winter wildlands and snowsports experiences on public lands.
Eye on Alaska
Alaska is hot… and not because of global warming. The
national and international eye is on Alaska and more specifically
on its governor, Sarah Palin, the Republican vice presidential
candidate—and even more specifically on her eyewear
which “has created quite a stir,” according to a story that
appeared on September 4 in USA Today.
If the Chicago Cubs make it to the World Series this year,
infielder Mike Fontenot can point to his contact lenses as
one of the contributing factors.
Cachet on the Catwalk
An eyewear highlight of New York’s fashion week was the Proenza
Schouler Spring 2009 ready-to-wear collection.
Another 20/20 Expert
The August Parting Glance challenge to identify the sunwear
Alejandro Escovedo is wearing on the cover of his new “Real
Animal” CD has been won by Melissa Jenkins. She sent the
simple reply of “Ray-Ban 3267” and when asked for more
information she literally wrote our copy
Hall of Frames
Golden Boy — Olympic champion swimmer Michael Phelps (1),
who took home a record eight gold medals from the Beijing games, shows
off a couple of Nike styles: the Diverge sunglass and the Nike Supercharged 600 with Flexon, both from Marchon…
Essilor presents “Think About Your Eyes Week” at Six Flags Over Texas
SUN DIEGO —
OK. This is NOT Hall of Frames...
but it could be. Every picture
here tells a refreshing sunwear
trend and except for the fact
that we don’t know the names
of these people or the brands
of frames they are wearing, all
are certainly sun celebrities to
20/20. Way to GO San Diego.
Extravagant. Extraordinary. Extra special. Definitions of deluxe… with the emphasis on extra. That’s what luxury eyewear is all about.
PAY CLOSE ATTENTION
Luxury eyewear is an art form… with every element carefully selected to enhance and deliver a luxe message. Premium materials play a key role. Style and shape soar to new heights.
A sumptuous feast for the eyes…emblazoned with stones. An extravaganza of crystals. A visual sunglass experience at its ultimate.
Eye Talk, You Talk
When Rick Hogan opened his optical retail shop, Optical Designs, in
1986, “Top Gun” was causing a frenzy for aviator sunglasses and gas was
$.93 a gallon. Prices have definitely changed since then, but fashion
trends have come full circle back to aviator shapes.
These pieces are the ultimate in eyewear accessories. They are real… real pieces of jewelry. Made with the same materials and techniques used in the jewelry industry.
Nouveau Eyewear: Kay Unger New York
Nouveau Eyewear launches its Kay Unger New York eyewear
collection. The eight dressy, feminine styles aimed at women
34 to 55 feature Swarovski crystals, mosaic designs, textured temples
and the Kay Unger logo subtly placed on each frame.
Silhouette: Daniel Swarovski Crystal Eyewear
Silhouette Optical relaunches its popular Daniel Swarovski Crystal
Eyewear collection with renewed emphasis on dramatic designs.
Sophistication, elegance and minimal modernism are key elements in
the newest styles.
Legacie: David Yurman Eyewear Collection
David Yurman, premiere American jewelry designer, partners with
Legacie, The Luxury House of B. Robinson Optical, to launch David
Yurman Eyewear. The collection takes its inspiration from Yurman’s
jewelry, using such elements as bold colored gems, buckles, cushion-cut
stones and cable designs.
Lifestyles of the Rich and Frame Us
By virtue of its chief “virtue” luxury eyewear can be a hard nut (or
should that be ‘diamond’?) to crack for eyewear patients, interested
consumers, eyewear manufacturers, optical retailers... and the
editorial and advertising teams at 20/20.
Behind the Seens
Behind The Seens - Seen Near the Seine
From an ECP’s point of view, it seems that the process of helping
people to select eyewear often falls into one of two categories: easy
or hard. Whether it’s frame or lens selection, measuring and fitting,
fashion and appearance, or cost and insurance, it quickly becomes
apparent if things are going the easy way or the hard way.
Emphasizing Substance Over Style
Memo to: Joe Biden
Re: Playing the Optical Card
BIREFRINGENCE: THE DISPENSER’S FORGOTTEN FRIEND
In 1669 Danish scientist Erasmus Bartolin discovered that calcite
crystals could polarize light by a phenomenon called double refraction,
now commonly called birefringence.
The Subtleties of Taking Heights and PDs Try on eyewear that has a
minimum eye wire profile width of 1mm and fixate your eye on a line of
text on a computer. (The distance from you to the computer screen is
assumed to be approximately equal to the distance from your client when
taking height measurements.)