In this issue:

Upfront
Made in Italy
Persol: visioni-Design in viaggio is Persol’s new creative design project, which was presented at the 47th Furniture Fair in Milan. In an effort to reinforce ties to Italian and international style and design, four original design talents have produced a creative project that honors the values of Persol, each incorporating a definitive “made in Italy” style.

Upfront
Armani Eyewear Fetes 20 Years
Giorgio Armani Eyewear celebrated its 20th anniversary with a retrospective photographic exhibition at Armani/Privé in Milan during MIDO, the international optical trade show.

Upfront
Pucci and Popcorn
Pucci Eyewear was a headliner at the MTV Movie Awards. The Marchon brand was selected to be included in the official gift bag of the 17th annual awards ceremony held last month at Universal Studios in Hollywood.

Upfront
Dressed for Gold
Inspired by the rich past of the Olympic Games and in keeping with the time-honored tradition of this historic event, Polo Ralph Lauren brings an elegant and contemporary style to the U.S. Olympic and Paralympic Teams.

Upfront
Hall of Frames
Kidding Around — Sama Eyewear was a fave of a couple of famous faces who attended the 2nd Annual Kidstock Music and Art Festival held at Greystone Mansion in Beverly Hills, Calif. Academy Award winning actress Reese Witherspoon (1) wears the Oly sunglass while celebrity chef and Food Network star Giada De Laurentiis (2) wears the PS sunglass

Upfront
Lens Marketing

• Zeiss and Transitions Optical Launch “City Visions” ECP Promotion
• Hoya Announces “Splendor of Spain” Drawing Winner
• Essilor Launches New Varilux Ad Campaign
• First Winner in Drivewear Sweepstakes Announced

Upfront
Picture Perfect
Every picture tells a story and this story is about getting children in eyewear that protects their precious vision while perhaps giving that ever-growing style factor a significant boost as well. And HEY, the visor on that baseball cap is no substitute for a fine pair of kid-friendly sunclips on those glasses.

Upfront
I Fought the Law and the Law Won
Last month, I asked you the following: In order to sell your average patient (and remember, selling is just helping your patient acquire what they need), in which direction should you move them? Positively or negatively?

Features
Visions of the Future
20/20 went to school—East Side Community High School, a public school for grades six to 12 in New York: Our goal: To photograph the latest eyewear styles for tweens and teens on real kids in a real class room, actually an art gallery created by the students and their teacher, Desiree Borrero.

Features
School Supplies
Notebooks. Pencils. Pencil case. Papers clips. Crayons, of course. Even an apple for the teacher

Features
We Are The Kids

Features
VOILA: A New Generation
Parisian-born Laurence Lafont began designing eyewear in the ’70s out of necessity, she says. After marrying into the optical business—her husband, Philippe Lafont, is the grandson of the founder of the Lafont boutiques in Paris—she began noting the lack of interesting eyewear.

Features
EXCEEDING EX-SPEC-TATIONS
In the city that’s considered “twice as nice” in the state where “everything is bigger,” the new office built by optometrists Mark Allen and James Moser could fit both descriptions when compared to its old location.

Whats New
The McGee Group: Sally Hansen Eyewear
Under an exclusive contract with Sally Hansen, the popular nail and beauty product line, The McGee Group launches Sally Hansen Eyewear. The collection, which consists of six ophthalmic styles, is targeted to teens and women of all ages who want products they can trust. Shapes include rounded ovals and rectangles in semi-rimless and full-rimmed designs.

Whats New
Ogi: The Spinners
OGI introduces the Spinners eyewear collection, targeted to children and parents seeking stylish, affordable frames for their kids. Included are six styles made of stainless-steel and monel components, all featuring an exclusive spring hinge that allows the temple to revolve 360 degrees around the front of the frame and then lock back into place, increasing durability by nearly eliminating all of the stress placed on the hinge.

Whats New
The Lens Work: Tiny2 Eyewear
The Len Work introduces Tiny2, a collection targeted to children three to 13. Based on the t2system for adults, the frames combine a lightweight, high-tech polymer material with a highly evolved rimless mounting system. The kids’ line consists of 30 pieces: six boys’ and six girls’ styles, six sunglasses, six special design cuts and six color grooves.

Whats New
ClearVision: Koodles Eyewear
ClearVision Optical launches Koodles Eyewear, a six-piece collection of ophthalmic frames for kids six to 11. The two unisex, two boys’ and two girls’ designs each come in two sizes (one for an older child and one for a younger child) and a variety of popular colors such as violet, pink, blue, brown, black and gunmetal.

Whats New
Eyewear Designs: Hershey’s Eyewear

Editors Note
The Eye Team
Some might think it inevitable.

My dear five-year-old son now wears glasses.

L&T
The Case of the Missing Lens
You order spectacle lenses in pairs all the time, so when you have to order just one lens, you might think that order has only half the potential for trouble. Unfortunately it works the other way.

L&T
Eyewear is Bespoken Here
As a child, I loved searching out new words in the dictionary. Sometimes I’d look up a particular word, but just as often I’d leaf through the pages until I found a word or illustration that caught my eye.