In this issue:
It’s a sure sign of spring when the butterfly spectacularly emerges
from its caterpillar stage into a delicate creature with beautifully
Out on the Town
More than 500 guests celebrated with ClearVision Optical at the über
chic, three-tiered BCBG Max Azria store on New York’s Fifth Avenue
during this year’s Vision Expo East.
Tom McClellan, 19, was set to go on a transcontinental bike ride and in
search of a worthy cause to dedicate it to. When his father Tony, a
board member for a public service program of the Foundation of the
American Academy of Ophthalmology called EyeCare America...
Design duo and founders of the New York-based Proenza Schouler fashion
house Jack McCollough (far left) and Lazaro Hernandez (second from
right) host a party at Ilori, a sunglass boutique in New York’s SoHo...
Picture Perfect Frame
Eyewear is now multitasking as both an eyeglass frame and a picture
frame, thanks to Kimiko Eyewear’s new Photo Frame system developed by
company founder Felix Bystritsky.
A-list celebrities and trend setters including Rosario Dawson and Taye
Diggs (shown here), recently gathered at the Beverly Hills Prada
Epicenter to preview the new animation short, “Trembled Blossoms” along
with the eyewear spin-off “Butterfly Sunglasses.”
IndyCar Series race car driver Danica Patrick made history recently at the Indy Japan 300, as she became the first woman to capture a major auto racing victory.
Focusing on Goals
The U.S. National Soccer Teams are getting the Beijing 2008 Olympic
Games in focus thanks to Johnson & Johnson Vision Care, which
manufactures ACUVUE contact lenses.
Hall of Frames
Pretty Ugly — The cast of the Emmy Award winning TV show “Ugly
Betty” were in Marchon “mode” showing off some hot new shades for
summer: America Ferrera (1) in Fendi FS445, Vanessa Williams (2) in
Emilio Pucci EP608S, Ana Ortiz (3) in Coach Belle and Mark Indelicato
(4) in ck Calvin Klein ck1070s...
PPG Releases New Trivex Marketing Materials
Essilor Launches New National Promotion
Younger Optics Publishes Drivewear Testimonial Ebook
There were so many great shots of sunwear-clad Israelis from my trip
that they couldn’t all fit into last month’s issue. With a vibe that is
far from biblical, Tel Aviv is metropolitan and trendy with eyewear
looks as cool as they come.
I Fought the Law and the Law Won
Let’s use a pendulum to best illustrate the first two rules of the Law of Motion...
A Really Big Game
Focusing on the ever-expanding potential of the sport sun and sport
performance eyewear business, 20/20 magazine and Vision Monday, in a
joint initiative to provide eyecare professionals with insights on this
evolving—and essential—segment of the optical market, hosted “The New
Rules of the Game,” a breakfast and sport sun panel discussion during
Vision Expo East in April.
No question: Value eyewear is a valuable—and essential—addition to any
product mix. Because this category continues to evolve in style,
quality, durability and comfort—all at reasonable price points—it
provides eyecare professionals with innumerable options for meeting
consumer needs. Here suppliers share their thoughts on these
Deluxe Edition: The New World of Luxury Eyewear
Luxury eyewear is a critical niche in the optical market. It makes
the wearer feel pampered and glamorous with its reputable name brands
and high quality. Check out these findings from Jobson Optical Research
to see how eyecare professionals view luxury.
If Blink Optique in Allentown, Pa., looks like it was lifted right out
of New York, then owner and optometrist Suzanne Evano Hauck achieved
her decorating goals.
I'm Okay, Your Bouquet
Last month 20/20 offered a garden party of eyewear in full bloom. This
month we give you the perfect bouquet of accessories to help you breeze
through the warm, sunny days of summer… in high style.
Modo: Tretorn Glasogon
Modo Eyewear partners with Tretorn, the popular outdoor lifestyle brand, to launch its new Tretorn Glasogon eyewear collection for men and women.
Opsales: OHO Sunglasses
Opsales launches Old Harbor Outfitters (OHO) brand sunglasses designed for the dedicated fisherman. Included are seven styles combining fashion with cutting-edge patented Beneath the Surface lens and frame technology designed to withstand the harsh elements experienced by serious offshore anglers.
Optimate: NBA Collection
Optimate launches its NBA Collection targeted to teens and young adults between the ages of 15 and 25. The new line contains 18 ophthalmic frames—six women’s, five men’s and seven unisex styles—in casual, modern variations on rectangles and ovals.
Wescan Optical: FYSH UK
FYSH UK, Urban Kool Eyewear, from Wescan Optical, a division of
WestGroupe, is inspired by the beauty and freedom of the sea. FYSH is
an urbane, upscale lifestyle brand taking its design cues from the
runways, translating colors and trends into wearable fashions.
I JUST WANNA TESTIFY
Behind the Seens
July 2008 Fashion Photoshoot
Rockin’ for Good Cause
As you’ve probably heard by now, the Eye Rock benefit concert at this
spring’s Vision Expo in New York was an unqualified success.
Making The Grade: A Patient History Lesson
An anonymous pundit once quipped, “Surveys prove surveys work.” But
let's be honest. No one wants to fill out more paperwork. The staff is
already too busy and the doctor is constantly running at full speed to
try to keep up with the daily schedule.
The Lash Picture Show
Miss Amelia, a retired elementary teacher, was capable, spritely and 82
years of age. She was in my exam chair complaining of an intermittent
blur when looking up at traffic lights.