20/20 Magazine

Jun 2008

June 2008 Cover

 

In this issue:

Upfront
Madame Butterfly
It’s a sure sign of spring when the butterfly spectacularly emerges from its caterpillar stage into a delicate creature with beautifully colored wings.

 

Upfront
Out on the Town
More than 500 guests celebrated with ClearVision Optical at the ├╝ber chic, three-tiered BCBG Max Azria store on New York’s Fifth Avenue during this year’s Vision Expo East.

 

Upfront
Sight Riders
Tom McClellan, 19, was set to go on a transcontinental bike ride and in search of a worthy cause to dedicate it to. When his father Tony, a board member for a public service program of the Foundation of the American Academy of Ophthalmology called EyeCare America...

 

Upfront
Dynamic Duo
Design duo and founders of  the New York-based Proenza Schouler fashion house Jack McCollough (far left) and Lazaro Hernandez (second from right) host a party at Ilori, a sunglass boutique in New York’s SoHo...

 

Upfront
Picture Perfect Frame
Eyewear is now multitasking as both an eyeglass frame and a picture frame, thanks to Kimiko Eyewear’s new Photo Frame system developed by company founder Felix Bystritsky.

 

Upfront
Prada Blossoms
A-list celebrities and trend setters including Rosario Dawson and Taye Diggs (shown here), recently gathered at the Beverly Hills Prada Epicenter to preview the new animation short, “Trembled Blossoms” along with the eyewear spin-off “Butterfly Sunglasses.”

 

Upfront
Eyeing History
IndyCar Series race car driver Danica Patrick made history recently at the Indy Japan 300, as she became the first woman to capture a major auto racing victory.

 

Upfront
Focusing on Goals
The U.S. National Soccer Teams are getting the Beijing 2008 Olympic Games in focus thanks to Johnson & Johnson Vision Care, which manufactures ACUVUE contact lenses.

 

Upfront
Hall of Frames
Pretty Ugly — The cast of the Emmy Award winning TV show “Ugly Betty” were in Marchon “mode” showing off some hot new shades for summer: America Ferrera (1) in Fendi FS445, Vanessa Williams (2) in Emilio Pucci EP608S, Ana Ortiz (3) in Coach Belle and Mark Indelicato (4) in ck Calvin Klein ck1070s...

 

Upfront
Lens Marketing
PPG Releases New Trivex Marketing Materials
Essilor Launches New National Promotion
Younger Optics Publishes Drivewear Testimonial Ebook

 

Upfront
Street Seen
There were so many great shots of sunwear-clad Israelis from my trip that they couldn’t all fit into last month’s issue. With a vibe that is far from biblical, Tel Aviv is metropolitan and trendy with eyewear looks as cool as they come.

 

Upfront
I Fought the Law and the Law Won
Let’s use a pendulum to best illustrate the first two rules of the Law of Motion...

 

Features
A Really Big Game
Focusing on the ever-expanding potential of the sport sun and sport performance eyewear business, 20/20 magazine and Vision Monday, in a joint initiative to provide eyecare professionals with insights on this evolving—and essential—segment of the optical market, hosted “The New Rules of the Game,” a breakfast and sport sun panel discussion during Vision Expo East in April.

 

Features
iWear

 

Features
Increasingly In•Value•Able
No question: Value eyewear is a valuable—and essential—addition to any product mix. Because this category continues to evolve in style, quality, durability and comfort—all at reasonable price points—it provides eyecare professionals with innumerable options for meeting consumer needs. Here suppliers share their thoughts on these indispensable products.

 

Features
Deluxe Edition: The New World of Luxury Eyewear
Luxury eyewear is a critical niche in the optical market. It makes the wearer feel pampered and glamorous with its reputable name brands and high quality. Check out these findings from Jobson Optical Research to see how eyecare professionals view luxury.   

 

Features
Blink Unique
If Blink Optique in Allentown, Pa., looks like it was lifted right out of New York, then owner and optometrist Suzanne Evano Hauck achieved her decorating goals.

 

Features
I'm Okay, Your Bouquet
Last month 20/20 offered a garden party of eyewear in full bloom. This month we give you the perfect bouquet of accessories to help you breeze through the warm, sunny days of summer… in high style.

 

Whats New
Modo: Tretorn Glasogon
Modo Eyewear partners with Tretorn, the popular outdoor lifestyle brand, to launch its new Tretorn Glasogon eyewear collection for men and women.

 

Whats New
Opsales: OHO Sunglasses
Opsales launches Old Harbor Outfitters (OHO) brand sunglasses designed for the dedicated fisherman. Included are seven styles combining fashion with cutting-edge patented Beneath the Surface lens and frame technology designed to withstand the harsh elements experienced by serious offshore anglers.

 

Whats New
Optimate: NBA Collection
Optimate launches its NBA Collection targeted to teens and young adults between the ages of 15 and 25. The new line contains 18 ophthalmic frames—six women’s, five men’s and seven unisex styles—in casual, modern variations on rectangles and ovals.

 

Whats New
Wescan Optical: FYSH UK
FYSH UK, Urban Kool Eyewear, from Wescan Optical, a division of WestGroupe, is inspired by the beauty and freedom of the sea. FYSH is an urbane, upscale lifestyle brand taking its design cues from the runways, translating colors and trends into wearable fashions.

 

Editors Note
I JUST WANNA TESTIFY

 

Fashion Feature
iWear

 

Behind the Seens
July 2008 Fashion Photoshoot

 

L&T
Rockin’ for Good Cause
As you’ve probably heard by now, the Eye Rock benefit concert at this spring’s Vision Expo in New York was an unqualified success.

 

L&T
Making The Grade: A Patient History Lesson
An anonymous pundit once quipped, “Surveys prove surveys work.” But let's be honest. No one wants to fill out more paperwork. The staff is already too busy and the doctor is constantly running at full speed to try to keep up with the daily schedule.

 

L&T
The Lash Picture Show
Miss Amelia, a retired elementary teacher, was capable, spritely and 82 years of age. She was in my exam chair complaining of an intermittent blur when looking up at traffic lights.