In this issue:
The Future of You and Eye
If the children are our future, then Davis Vision has their sights set
firmly forward. The company recently partnered with the New England
Patriots and the Boys & Girls Club to provide free eye screenings
to 124 children ages six through 18.
Call of the Wiley
Understanding that the consumer increasingly plays a huge part in the eyecare scenario Wiley X Eyewear has created three new marketing pieces for eyecare professionals with this endgame in mind.
Oakley Plays the Fashion Field
Flashbulbs popping. Models strutting down the runway. Editors scribbling furiously in their Moleskine notebooks.
Toast of the Town
The Ilori sunglass boutique in New York’s SoHo section hosted a party
to showcase New York based designer Derek Lam’s Spring 2008 Sunglass
Santinelli’s Soldier Support
Everyone from summer campers to grandparents loves a care package filled with the comforts of home.
Rudy’s Latest Project
The Champagnes on Us
Go for the Gold
Singing puppets and blood-hungry vampires are just a few of the wacky,
unexpected elements in the Kirk Originals 2008 film campaign.
Through the Eyes of the Past
Moscot, the popular New York eyewear emporium, now features more than just vintage-inspired eyewear.
Hall of Frames
Slam Dunk — Seven-foot tall superstar center Andrew Bynum (1) of the L.A. Lakers wears Ed Hardy Vintage Tattoo Eyewear EHS012 from Revolution Eyewear
• Tri-Supreme Launches Web Site
• Global Optics Offers Program to Boost Multiple Pair Sales
• Cherry Optical Hosts 2008 What’s New University
• Vision-Ease Kicks Off Coppertone Promo
• Marco Expands U.S. Distribution
Dateline: Tel Aviv — So 20/20 Editor Melissa Arkin disappears on a
two week vacation to Israel. She tries to soften the blow of such a
long stretch of days off by promising to take some pictures of eyewear
on people with her new Leica given to her by Karl Lagerfeld.
I Fought the Law and the Law Won
All dressed up and plenty of places to go. With its beautifully refined
filigree ornamentation, this is just the eyewear for life’s special
To The Nines
You can feel the energy when he walks into the room. Fred Allard, the new (well sort of, he came on board late in 2006) creative director of Nine West enters his office with a smile and a gleam in his eyes.
Eye Left My Heart in San Francisco
If you’re going to San Francisco, be sure to wear… some frames from
Rockaway Beach Optometry. And if you’re going to San Francisco, you
should meet the creative people at Magic Design, who recently created a
new office space for Rockaway Beach Optometry.
Sàfilo: Jimmy Choo Ophthalmics
Sàfilo USA launches its Jimmy Choo Ophthalmic Collection with five
plastics and two metal/plastic combinations. The frames feature a
variety of chic, feminine shapes, including vintage rounds, ovals and
classic rectangles, some in rimless and semi-rimless designs.
Rocking at the Top
You got that right, Al. It was a night and date well worth remembering for TWO very important reasons.
Behind the Seens
June 2008 Fashion Photoshoot
Finding Strength in Numbers
Lenses By The Numbers
L&T’s 2008 Premium Lens Study of Eyecare Practitioners is a
qualitative survey that provides fresh feedback from eyecare
practitioners about sales of spectacle lens designs, materials and
treatments they prescribe and dispense.
New Lenses, Old Frames
Patients who recognize the cost of their eyewear is realistic compared
to the value received, tend to be especially appreciative of the care
you provide. However the uncertainty of today’s economy may cause your
patients to focus increasingly on eyewear expense.