20/20 Magazine

Mar 2008

March 2008 Cover

 

In this issue:

Upfront
A Green-eyed LBI
With the approach of spring, what better time to go green? LBI China, a division of the Chatsworth, Calif.-based LBI, releases its first plastic frame made from 100 percent post-consumer products.

 

Upfront
Eyes on the Runway
The eyes indeed had it during New York Fashion Week. The Fall 2008 collections included lots of sunwear on the runway.

 

Upfront
Team Dynamism
It’s a perfect match: the rock star of the fashion world, Karl Lagerfeld, and optical’s own rock stars, eyewear designers Christian Roth and Eric Domege, collaborate on a collection of Karl Lagerfeld brand ophthalmic frames and sunglasses, currently being launched by Marchon Eyewear.

 

Upfront
Bring Out the Visionary Award
Quentin Tarantino (right) was honored recently with the 6th Annual Ray-Ban Visionary Award, presented by Ray-Ban and The Creative Coalition, at Harry O’s in Park City, Utah during the Sundance Film Festival.

 

Upfront
Thank View
The artistry of Marcelo Cipis has been featured on the final edit page of the Brazilian optical magazine View (a Jobson Publication) for seven years and, quite frankly, 20/20 has always been slightly jealous.

 

Upfront
Hall of Frames

 

Upfront
Lens Marketing

  • Transitions Intros New TV Commercial
  • Essilor Honors Top Varilux and Crizal Labs
  • Rodenstock Names ODC Exclusive U.S. Distributor; Delle Donne Appointed CEO

 

Upfront
Because I Needed It
Remember: Selling is a process in which the eyecare professional helps a patient acquire all the goods and/or services that would assist that patient to fulfill any and all visual needs in exchange for compensation.

 

Features
THE WHO, WHAT AND WEAR ON CONTACTS
Over the past two years contact lens wear has been increasingly embraced by respondents. From the 12-month period ending in September 2005 (12 ME Sept ’05) to the 12 month period ending in September 2007 (12 ME Sept ’07), the percentage of wearers rose from 18.2 to 20.0, according to VisionWatch.

 

Features
Spring Eye Wakening
It’s spring time—time to celebrate the new and the renewed. Eyewear is once again a harbinger of all that is fresh and a leader in rediscovering, refining and revitalizing the classic.

 

Features
When Eye Paint My Masterpiece
The colors are warm and sensuous. The details extravagant.

 

Features
Go Take a Bike...
… And don’t forget the right eyegear. Cyclists need and want eyewear with all the bells and whistles. Eyewear that protects them from wind and debris… that’s extremely lightweight and comfortable and keeps them at peak performance in all conditions.

 

Features
A Brief Case for Computer Glasses
It just makes sense—and dollars—to dispense computer lenses. According to the U.S. Census, 143 million adults use computers every day and an estimated 54 million children use a computer at home and/or at school.

 

Features
Gray Gardens
Gray is a cool color that’s heating up the fashion world. From eyewear to clothes to home furnishings, gray is the style maxim this season.

 

Features
Green Day
Much like Green Day, the juvenile rock band formed in 1987 as part of the punk rock scene in Berkeley, Calif. and still hot today, the color green has staying power. It’s a fashion mainstay.

 

Features
Pucci Please
Pucci. I always thought it sounded like a kiss—a quick peck on the cheek, waking you up with a flash of color, a definite splash of distinctly Italian romance and a lingering image of body-hugging movement.

 

Features
LUX LIFE
Walking into an Ilori store is truly a feast for all the senses. The faint pleasant aroma of fig tickles the nostrils. Soft music plays in the background.

 

Features
Gray’s Anatomy
Striking accessories are a natural and essential element in the anatomy of an optical business. These added attractions bring flair and function to any look and certainly round out a sale.

 

Whats New
Artoptic: Emilio Giani Eyewear
Artoptic International introduces Emilio Giani Eyewear, a house collection featuring innovative designer styling at affordable price points.

 

Whats New
Nouveau: Global ReLeaf Eyewear
In a licensing agreement with American Forests, Nouveau Eyewear introduces environmentally conscious Global ReLeaf Eyewear. For every Global ReLeaf frame purchased, Nouveau will plant a tree through the American Forests’ Global ReLeaf project.

 

Whats New
Rem: Lucky Brand Sun
To complement its Lucky Brand Spectacles ophthalmic line introduced early this year, Rem Eyewear releases a 12-style Lucky Brand sun collection.

 

Whats New
Signature: Carmen Marc Valvo Eyewear
Signature Eyewear launches its Carmen Marc Valvo designer line of eyewear targeted to women ages 30 and older who seek to incorporate glamorous eyewear into their everyday life.

 

Whats New
Marchon: Pucci Eyewear
Marchon Eyewear unveils its Pucci eyewear line targeted to dynamic, confident and cultured women.

 

Whats New
Sàfilo USA: Jimmy Choo Sunwear
Sàfilo USA introduces its 16-piece Jimmy Choo sunglass collection designed for women. Oversized, vintage-inspired glamorous plastic shapes with sophisticated details comprise the majority of the collection.

 

Whats New
Luxottica: Club Monaco Eyewear
Luxottica Group presents its premiere Club Monaco Eyewear collection, consisting of 14 ophthalmic styles and 11 sunglasses.

 

Whats New
Cachet: Proenza Schouler Sunglasses
Cachet/A Division of L’Amy America introduces its Proenza Schouler brand sunglass collection.

 

Whats New
Marchon: Karl Lagerfeld Eyewear
Marchon Eyewear launches Karl Lagerfeld Eyewear. Developed in collaboration with eyewear designers Christian Roth and Eric Domege, the new line is targeted to both men and women.

 

Editors Note
What Follows is Not Printable

 

L&T
The Eyes Have It
While flipping through the newspaper the other day in search of a movie to see, I spotted an ad for “The Eye.’”

 

L&T
Eyeglasses AND Contact Lenses
It’s important for eyecare professionals to be familiar with the basics of vision correction when dispensing either spectacle or contact lenses.

 

L&T
Using MRPs to Optimize Lens Performance
You want patients to get the best performance from the lenses they purchase and manufacturers go to great lengths to design lenses able to give that “best performance.”