In this issue:
He’s truly become an American idol in his own right. Randy Jackson achieved superstar status as one of the triumvirate of judges on TV’s wildly popular “American Idol.” Known for his cool phrases (“Yo, what up dog?”) and his cool eyeglasses, Jackson is taking his frame icon status one step further—he’s created his own line of eyewear with Zyloware.
They’re the tops. Silhouette’s “Simplicity Through Perfect Design”
creative campaign was honored by American Business Media during its
12th Annual Creative Excellence in Business Advertising (CEBA) Awards
held last month at Lincoln Center in New York.
Sometimes things are just better with a little pixie dust… like, for
instance, eyewear. With that in mind, Kirk Originals new black and
tortoise shell stardust hues have real sparkle thanks to a very, um,
A popular New Jersey venue has gotten a name change. Phillips-Van
Heusen and its licensee ClearVision Optical, the distributor for
optical quality Izod Eyes frames and sunglasses, recently announced
that the Continental Airlines Arena, located at the Meadowlands in East
Rutherford, N.J. was renamed the Izod Center.
It’s A Mod Man World...
...And for added essential data on retailing eyewear to men and a
special look at eyewear from category leaders such as Viva, Signature,
Tura, Morel USA, Zyloware, Kenmark, Luxottica and Altair, be sure to
see the special Modern Man/Glasses Required supplement included with
I AM Ironman
Rudy Project conquered the podium of the most prestigious triathlon
championship for the second year running, the Ford Ironman World
Championship, with Chris McCormack, the Australian triathlon athlete
recently back and totally in winning stride from his fourth consecutive
victory, at the Roth Quelle Challenge in Germany.
Kind of a Drag
Jim Yates’ Pro Stock Pontiac will be decked out in fetching Wiley X colors for the 2008 NHRA POWERade season.
Louisiana State Optical Lab, has more than a few good strategies for
generating sales. In fact, laboratory manager Rick Hawkes and his wife
Daphne believe the best approach is one that combines personalized
customer service with state-of-the-art craftsmanship.
Vision-Ease Lens Receives CEN Award, Lighthouse Offers ‘Seeing Solutions’. Hoya Taps ‘Main Man’ for New Training Role, Transitions Launches Spanish Version of Healthy Sight for Life Site
Fueled by wonderful new styles and collections, consumer enthusiasm for
the hottest of accessories, the broadening awareness of the need for
sun protection and retail’s growing focus on sun—ranging from expanded
offerings to new shops dedicated to sunwear products—the sun is shining
brightly on optical. But according to the findings of 20/20’s 2007
Sunwear Survey of Independents, there are still cool patches.
The potential of tortoise as
a frame color is as limitless
as an artist’s palette.
A Study In Contrasts
Contrast is the key word in the design philosophy of Jack McCollough
and Lazaro Hernandez, the design duo who in 2002 founded the Proenza
Schouler (pronounced pro-EN-za SKOOL-er) label. “Our collections are
always about mixing contrasts,” says McCollough.
Allison introduces Moschino Eyewear. Targeted to curious, elegant women
with a strong personality, the new line contains 24 ophthalmic frames
and 24 sunglasses in plastic and metal (a few styles are unisex).
Rem: Converse Carbon Hybrid Sunglasses
Following its innovative lead in footwear, Converse has now taken on
the sunglass sport lifestyle category with the Carbon Hybrid sunglass
collection, available from Rem Eyewear.
Zyloware: Randy Jackson Eyewear
Zyloware launches Randy Jackson Eyewear. Consisting of 11 styles, the
collection is designed for men 25 to 50 who care about their
appearance, have an independent identity and want cool, wearable
eyewear with staying power.
Sàfilo: Balenciaga Sunwea
Sàfilo Group launches its Balenciaga Sunwear collection, consisting of
10 styles (seven plastics and three metals), all designed for women.
The Beach is Back
You couldn’t have dreamed a better beach day. Both sunrise and sunset
were postcard perfect. The sand was pure white, crystal fine and
Composing the Perfect Wrapsody
Because of the technical demands of fabricating an Rx wrap,
dispensers must take special care when ordering sun lenses. That means
knowing the parameters of the product and providing precise information
to the wholesale lab so the sunglass can be customized.
Three Predictions for 2008