In this issue:
Costa Sails the “C”
Costa Del Mar takes a dive into Internet video by officially launching
Channel C, an online video network dedicated to water sports and
The Elements of Style
The chic, the outrageous and the classic all descended
upon New York for Fashion Week last month to catch a first look at the
latest designer collections.
With Silmo Oui Agree
We? Oui. Whatever. When word went out that part of the opening night 40th anniversary celebrations by Silmo organizers was going to be a visual AND audio presentation of eyewear trends DURING a cocktail hour… we panicked.
Let’s call it… Ralph Lauren
As a fitting retrospective look and tip of the hat for a
job well done, Ralph Lauren, the book, is being published this month by
Rizzoli. It celebrates a life quest of 40 years in the business of
evolving a style and living philosophy.
A Special Act of Kindness
While much of the optical world will be zeroing in on Vegas for Vision
Expo West, Sàfilo Group’s attention will be eastward bound—far
eastward, in Shanghai. Once again, Sàfilo will be lending themselves to
a good cause for the October 2007 Special Olympics World Games, where
7,500 Special Olympics athletes from 165 countries compete in
When Eye Catching is NOT Enough
Kirk Originals, known for its eye-catching
(dare-we-say-“fetching”) frames worn by the Gallagher Brothers, Elton
John, U2, Julia Roberts, Samuel L Jackson, Cat Deeley, WU Tang Clan,
Penelope Cruz, Scissor Sisters, The Cuban Brothers, Primal Scream’s
Mani and Vic Reeves (just to name more than a few) has launched a new
edition of Kirk Originals’ EYE Tunes, EYE Movies AND a new menswear
A Visit to Plasticville—
Hilco Thinks Pink
In order to raise money for the American Breast Cancer
Foundation, Hilco is offering a line of “Think Pink” lens care products
for sale in dispensaries.
Is your eyewear ready for a close-up?
Hall of Frames
A Die Hard — Action star Bruce Willis (1) wears the Mykita Richard with dark lenses
Hoya Vision Care, North America has announced the winners of its “My
Big Fat Greek Hoya Getaway” sweepstakes. In the company’s biggest
giveaway ever, 40 eyecare professionals and five distributor winners
will travel in October on an all-expense paid, nine-day getaway for
two to Greece.
But Doctor, don’t I need…?
Remember: Selling is a process in which the eyecare professional helps a patient to acquire all the goods and/or services that would assist that patient to fulfill any and all visual needs in exchange for compensation.
IS THAT A TOURIST I SEE?
Sometimes the perfect memento of a trip isn’t a snow
globe or a seashell. For many tourists, eyewear, and especially
sunwear, is becoming a sought-after souvenir. With the increasing
popularity of sunwear as a fashion accessory, what better place to find
a new pair than a sunny, oceanside location or on a mountaintop with
sun and celebrity spotlights glaring?
An Artistic Eye
Call it Havana. Call it Tortoise… As a frame and
sunglass color, it’s a perennial favorite… adding class to the most
traditional styles…chic, sophistication to the trendiest of designs…
warmth and richness to the most luxurious eyewear fashions.
RALPH LAUREN SEES IT ALL
At this prime-of-life stage of the game you might say it’s all in the cars. No. Not the cards. The cars.
Marchon: Ventana Collection
Marchon Eyewear introduces its Ventana collection, a
line of Southwestern-inspired eyewear, consisting of nine styles.
Shapes are soft and feminine, focusing on upswept cat-eyes and
variations on rectangles, with such details as stones and leather
temples that emulate a snakeskin look.
Sàfilo: Banana Republic Sun
Sàfilo USA launches its 21-piece Banana Republic Sun collection (11 women’s styles, nine men’s and one unisex). The line is an updated take on traditional ’60s and ’70s silhouettes, ranging from preppie designs to wraps, aviators and oversized and shield-like shapes.
REVISITING DELUXE ACCOMMODATIONS
I’m sure you’ve noticed some hefty changes in the land of luxury
retailing these last few years. It hasn’t specifically been a downward
(or upward) sku-ering of price, purse-say, although lower cost goods
have certainly slipped in as readily as absurdly expensive
thing-a-ma-bobs some folks just can’t live without.
An Artistic Eye
Thin Is In
Turn on your television any night of the week (or afternoon, for that
matter) and you will see ads hawking a myriad of weight loss products.
Medical procedures such as liposuction and bariatric surgery are
growing at an explosive pace.
Boomer Vision’s Wake Up Call
I got a new cell phone the other day. It’s a sleek, sexy red model
that’s got twice as many features as my last phone. Games, instant
messaging, email, photos, music downloads—it’s all there at my
Keeping It Simple
When you last went looking for a new car, how would you rate your
shopping experience? Was it enjoyable? Or was it colored by the
overwhelming choices you faced?
When was the last time a client told you they truly enjoyed shopping
for eyewear? More commonly than we would prefer to admit, we hear
customers say “I hate shopping for eyewear” and “Nothing I’ve ever
picked out looks good on me.”