20/20 Magazine

Oct 2007

October 2007 Cover

 

In this issue:

Upfront
Costa Sails the “C”
Costa Del Mar takes a dive into Internet video by officially launching Channel C, an online video network dedicated to water sports and angling adventures.

 

Upfront
The Elements of Style
The chic, the outrageous and the classic all descended upon New York for Fashion Week last month to catch a first look at the latest designer collections.

 

Upfront
With Silmo Oui Agree
We? Oui. Whatever. When word went out that part of the opening night 40th anniversary celebrations by Silmo organizers was going to be a visual AND audio presentation of eyewear trends DURING a cocktail hour… we panicked.

 

Upfront
Let’s call it… Ralph Lauren
As a fitting retrospective look and tip of the hat for a job well done, Ralph Lauren, the book, is being published this month by Rizzoli. It celebrates a life quest of 40 years in the business of evolving a style and living philosophy.

 

Upfront
A Special Act of Kindness
While much of the optical world will be zeroing in on Vegas for Vision Expo West, Sàfilo Group’s attention will be eastward bound—far eastward, in Shanghai. Once again, Sàfilo will be lending themselves to a good cause for the October 2007 Special Olympics World Games, where 7,500 Special Olympics athletes from 165 countries compete in Olympics-type sports

 

Upfront
When Eye Catching is NOT Enough
Kirk Originals, known for its eye-catching (dare-we-say-“fetching”) frames worn by the Gallagher Brothers, Elton John, U2, Julia Roberts, Samuel L Jackson, Cat Deeley, WU Tang Clan, Penelope Cruz, Scissor Sisters, The Cuban Brothers, Primal Scream’s Mani and Vic Reeves (just to name more than a few) has launched a new edition of Kirk Originals’ EYE Tunes, EYE Movies AND a new menswear clothing collection.

 

Upfront
Street Seen
A Visit to Plasticville—

 

Upfront
Hilco Thinks Pink
In order to raise money for the American Breast Cancer Foundation, Hilco is offering a line of “Think Pink” lens care products for sale in dispensaries.

 

Upfront
Starry-Eyed
Is your eyewear ready for a close-up?

 

Upfront
Hall of Frames
A Die Hard — Action star Bruce Willis (1) wears the Mykita Richard with dark lenses

 

Upfront
Lens Marketing
Hoya Vision Care, North America has announced the winners of its “My Big Fat Greek Hoya Getaway” sweepstakes. In the company’s biggest giveaway ever, 40 eyecare professionals and five  distributor winners will travel in October on an all-expense paid, nine-day getaway for two  to Greece.

 

Upfront
But Doctor, don’t I need…?
Remember: Selling is a process in which the eyecare professional helps a patient to acquire all the goods and/or services that would assist that patient to fulfill any and all visual needs in exchange for compensation.

 

Features
IS THAT A TOURIST I SEE?
Sometimes the perfect memento of a trip isn’t a snow globe or a seashell. For many tourists, eyewear, and especially sunwear, is becoming a sought-after souvenir. With the increasing popularity of sunwear as a fashion accessory, what better place to find a new pair than a sunny, oceanside location or on a mountaintop with sun and celebrity spotlights glaring?

 

Features
An Artistic Eye

 

Features
Havana Luxurious
Call it Havana. Call it Tortoise… As a frame and sunglass color, it’s a perennial favorite… adding class to the most traditional styles…chic, sophistication to the trendiest of designs… warmth and richness to the most luxurious eyewear fashions.

 

Features
RALPH LAUREN SEES IT ALL

At this prime-of-life stage of the game you might say it’s all in the cars. No. Not the cards. The cars.

 

Whats New
Marchon: Ventana Collection
Marchon Eyewear introduces its Ventana collection, a line of Southwestern-inspired eyewear, consisting of nine styles. Shapes are soft and feminine, focusing on upswept cat-eyes and variations on rectangles, with such details as stones and leather temples that emulate a snakeskin look.

 

Whats New
Sàfilo: Banana Republic Sun
Sàfilo USA launches its 21-piece Banana Republic Sun collection (11 women’s styles, nine men’s and one unisex). The line is an updated take on traditional ’60s and ’70s silhouettes, ranging from preppie designs to wraps, aviators and oversized and shield-like shapes.

 

Editors Note
REVISITING DELUXE ACCOMMODATIONS
I’m sure you’ve noticed some hefty changes in the land of luxury retailing these last few years. It hasn’t specifically been a downward (or upward) sku-ering of price, purse-say, although lower cost goods have certainly slipped in as readily as absurdly expensive thing-a-ma-bobs some folks just can’t live without.

 

Fashion Feature
An Artistic Eye

 

L&T
Thin Is In
Turn on your television any night of the week (or afternoon, for that matter) and you will see ads hawking a myriad of weight loss products. Medical procedures such as liposuction and bariatric surgery are growing at an explosive pace.

 

L&T
Boomer Vision’s Wake Up Call
I got a new cell phone the other day. It’s a sleek, sexy red model that’s got twice as many features as my last phone. Games, instant messaging, email, photos, music downloads—it’s all there at my fingertips.

 

L&T
Keeping It Simple
When you last went looking for a new car, how would you rate your shopping experience? Was it enjoyable? Or was it colored by the overwhelming choices you faced? When was the last time a client told you they truly enjoyed shopping for eyewear? More commonly than we would prefer to admit, we hear customers say “I hate shopping for eyewear” and “Nothing I’ve ever picked out looks good on me.”