20/20 Magazine

Sep 2007

September 2007 Cover

 

In this issue:

Upfront
There's Something Happening Here...
…And what it is IS exactly clear. Optical Shop of Aspen made a luxury landing on an east coast “Sunset Strip” of sorts, the golden-glowed streets of East Hampton, Long Island and now the crest of this country’s rich and frame-us have access to the ultimate in eyewear and sunglass options.

 

Upfront
Blue Light Special
Silhouette is happy to be blue. The company garnered a top honor for its Blue Light/Advanced Macular Degeneration (AMD) Awareness Campaign.

 

Upfront
An Anniversary to Remember…
When an anniversary is celebrated in grand fashion (a key word here) it had better be worth it in terms of history, heritage, hindsight and designs (another key word) toward an even greater future.

 

Upfront
Man of Iron
Alex Mroszczyk-McDonald, a Rudy Project-sponsored athlete, won the Ford Ironman USA Lake Placid Triathlon held last month in Lake Placid, N.Y.

 

Upfront
HALL OF FRAMES
SHADE DIGGER — Grammy Award winning rapper Kanye West (1) approached eyewear designer Alain Mikli to create a pair of custom, retro-inspired handmade frames for his video “Stronger.”

 

Upfront
Street Seen
Located just a hop, skip and a (20 mile) dunk off the coast of California, Catalina Island is an  ultimate sun and sea worshipper’s host/hot spot and, therefore, the perfect sunWEAR watchers haven

 

Upfront
The Gates to Multiple Pairs
Last month, I discussed this definition: Selling is a process in which the eyecare professional helps a patient to acquire all the goods and/or services that would assist that patient to fulfill any and all visual needs in exchange for compensation.

 

Features
SPORT STARS
Their stylized “A,” the Swoosh, that elongated “O”—all readily recognizable symbols that speak volumes both on and off the playing fields. They are now being joined by names that much like the familiar “O” began their lives as sports glasses and are spreading into other arenas.

 

Features
Eyewear Faces All
N/A

 

Features
MAJOR STATEMENTS

 

Features
THE ACCESSORIES ADVANTAGE
No question. Optical accessories are essential. Readers help us read. Cases and chains protect eyewear. Cleaning cloths keep product functional. They are also true fashion accessories— fun and stylish.

 

Editors Note
WHAT A DIFFERENCE A DECADE MAKES
There was a time, not too long ago, where the team of editors here at 20/20 took special pride in being able to fluff out the dire side of eyewear style as we delivered the best looks above the massive acres of bland spectacles.

 

Fashion Feature
Eyewear Faces All
N/A