In this issue:
Dispensers will get the opportunity to do a little
shopping at the Ralph Lauren store of their
choice thanks to a new promotion.s.
Revo Goes Green
Revo eyewear collaborated with the “Sagax Revo Greenland
Expedition,” a six-person team, led by explorer Luc Hardy,
which traveled this summer to some of the most northerly
reaches of Greenland to measure the impact of global warming
on the Arctic region.
In her ongoing quest to make eyewear the ultimate accessory, Sheila
Vance, Sama Eyewear CEO and designer, is offering coordinated sets
of ophthalmic frames and sunglasses.
Hey, Little Chevy
Wiley X Eyewear got some full-time sponsorship play on Ginn Racing Chevy at the June 24 NEXTEL Cup race before the machine bowed out with engine woes so the hometown crowd in Livermore, Calif. never got a full chance to gloat but that didn’t stop Wiley X’s co-owner and VP of sales Myles Freeman commenting “The folks at Ginn Racing have been so great to work with and we are so excited about this second opportunity to race our Wiley X Chevy before such a large audience.
It was a once-in-a-lifetime moment for four lucky
Silhouette customers, as they witnessed a live NASA
shuttle launch at the Kennedy Space Center in Cape
An Inventive Idea
New York-based Ira Lerner, an optical marketing guru, has
formed ISL Technologies, LLC.
Hall of Frames
Proenza Schouler design duo Jack
McCollough and Lazaro Hernandez
know what women want when it
comes to fashion.
Specialty Lens Launches Unconventional Sweepstakes
Low Vision Seminars Offered by Eschenbach
The Disconnection Between Optometry and Selling
As a professional sales person, the above quote is my mantra.
When someone asks me what “my secret” is, I hand out two
A Children’s Place
Though the official name—Medford Optical at
Waltham—is a bit weighty, there’s nothing heavy about
the design and execution of this whimsical dispensary
located within the walls of the ophthalmology department
at Children’s Hospital Boston at Waltham.
HEY, GOOD LOOKING
Looks do count… especially in business.
While providing the best care and
service for patients is critical for any
practice, so is the appearance of the optical
Portrait of an Artist
Sigrid Olsen entered the fashion
world through textiles and weaving.
In fact, the caption with her eighth grade
yearbook photo predicted she
would one day become a textile
W-eyed Open Spaces
When the doctors of Berks Eye Physicians and Surgeons
in Wyomissing, Pa., realized they needed to update the
look of their offices, they decided to consolidate the two
small practices into one bigger one.
An Eye Dealistic Vision
Tracie Rogalinski, business manager at Eye Deal Vision, knows what it
takes for an optical store to appeal to a young crowd. “Kids and teens
want to be at the pinnacle of fashion and buy from a place that looks
fashionable,” she says.
BIZING AND BLOGGING
There’s a hefty little
bonus packaged in
with this issue of
20/20. This year’s
marks the largest
contents count ever
for this supplement.
Silhouette: SPX Folding Rimless Collection
Silhouette Optical introduces SPX Folding Rimless, a synthetic rimless collection. The line, which
contains eight styles, was designed as a more edgy, urban companion to the company’s SPX Motion
collection released earlier this year.
Eye Q Eyewear: Sydney Love Collection
Eye Q Eyewear launches Sydney Love Eyewear, a fun and whimsical line targeted to women
of all ages. The collection contains 14 styles. Shapes are variations on bowties, butterflies,
rectangles, ovals and cat eyes in fully rimmed and semi-rimless styles.
Aoyama: Bed Head Eyewear
Aoyama Optical USA launches its edgy Bed Head Eyewear collection under a worldwide,
licensing agreement with Bed Head by TIGI Linea.
Altair: JOE Eyewear
Altair Eyewear launches JOE Eyewear under a licensing agreement with Joseph Abboud
A SCOUT IS LOYAL
It’s been years. I actually cannot think
of a specific retail-related topic I’ve
written more about than branding.
Computer eyewear sales provide eyecare
professionals with one of the greatest opportunities
for practice growth today.
Avoiding TMI (Too Much Information) Syndrome
Recently, PPG Industries released the results of a national survey that probed consumers’ knowledge of eyeglass lens materials.
Searching For Specials
I own a small chain of pediatric dispensaries
and during the past 22 years, we have filled
enough unusual prescriptions that the
unusual has become the norm.