20/20 Magazine

Jul 2007

July 2007 Cover


In this issue:

Goin' Buggy
London ophthalmologist Julie Diem Le has collaborated with Italian eyewear designer Paolo Seminara to create Zoobug, a line of sunglasses for kids ages three to 15.


A New Man on Board
Arnette is making waves after signing Jamie O’Brien, the world’s premiere free surfer, as the company’s newest athlete.


Up Next
Some fresh eyes got to share their take on frames as The Accessories Council and Luxottica Group supported the Fashion Institute of Technology (FIT) sixth Annual “Next Generation” Awards in New York recently.


Oprah's Look Club

Oprah Winfrey
invited Marchon to be the exclusive eyewear for Oprah’s Sunglass Boutique during a recent show. Some 350 audience members received eyewear makeovers from Marchon reps (bottom photo).


Sizzling Sunwear
Sàfilo shades were the star of a sunglass trend segment on the E! Channel’s “E!’s Sizzling Summer Preview.”


Hall of Frames
Too Cool For School


Lens Marketing
Essilor Launches ‘Clear Choice’ Promotion

CZV, Transitions Team for Consumer Campaign


O, Say Can You See
Hot time, summer in the city… and no city heats up more than Washington, D.C. when it comes to sultry naps on the grassy mall, navigating the sizzling steps to the capital, staying buttoned up in a shirt and tie even though the back of your neck is boiling.


The Eye Generation


Kids Just Want To Have Trends
The tween/young teen category is a challenging market for eyecare professionals. In fact, according to 20/20’s Kids’ Eyewear MarketPulse Survey 2007, nearly a quarter (24 percent) of respondents find catering to tweens and young teens a major challenge, with an additional 46 percent reporting it a minor challenge.


What Goes Around Comes Around
Young wizards. Philosophers. Artists, actors, writers, musicians, inventors—the likes of Benjamin Franklin, Dominic Dunne, Ghandi, Ozzy Osbourne, Philip Johnson and John Lennon have all been drawn to a signature eyewear look— Round glasses.


Here's Looking At The Kids
They may be pint-sized, but they are supersized in buying power and attitude. They are consummate consumers, courted by everyone from fashion designers and food manufacturers to giant retailers.


When Iris Eyes Are Smiling
Any parent will tell you that kids require patience, but how do you teach patience to pint-sized models? Photo shoots involve a lot of waiting—waiting for hair to be styled, waiting for outfits to be chosen, waiting for the photographers to set up.


Play Mates
Kids love their eyeglass and they love little extras. A carefully selected array of colorful
kids’ case and cords should be an essential part of your optical toy chest.


Whats New
A-Look Optics: Tony Morgan
A-Look Optics presents Tony Morgan Eyewear, a collection of 100 innovative designs targeted to sophisticated consumers—regardless of age, gender or lifestyle.


Whats New
Modo: Derek Lam Ophthalmics
Following in the footsteps of the successful launch of Derek Lam Sunwear earlier this year, Modo introduces the Derek Lam ophthalmic line, consisting of five acetate frames and four block titanium styles.


Whats New
Oakley: Nanowire Collection
Oakley introduces Nanowire, a rimless sunwear line with polarized lenses. Included are three Rxable styles, Nanowire 1.0, Nanowire 2.0 and Nanowire 3.0. Frames are made of a memory metal titanium alloy.


Whats New
Sàfilo:A/XArmani Exchange Ophthalmics
Sàfilo Group launches the first A/X Armani Exchange ophthalmic collection, featuring five feminine and seven masculine styles in acetate and metal.


Editors Note
Here Comes The Son
Some might think it inevitable. My dear five-year-old son now wears glasses.


Fashion Feature
The Eye Generation


Matching Presbyobes With Progressives
Progressive addition lenses (PALs) improve
the lives of countless patients who have
developed presbyopia. With their ability to
correct vision at a variety of distances and
with presbyopia a natural inevitability for
most, PALs are an attractive vision correction
option for a growing segment of the
aging population.


Listening To The Customer's Voice
On a recent visit to a wholesale lab, I was shown a new industrial edger.