In this issue:
London ophthalmologist Julie
Diem Le has collaborated
with Italian eyewear designer
Paolo Seminara to create
Zoobug, a line of sunglasses for
kids ages three to 15.
A New Man on Board
Arnette is making waves after signing Jamie O’Brien, the world’s premiere free surfer, as the company’s newest athlete.
Some fresh eyes got to share their
take on frames as The Accessories
Council and Luxottica Group supported
the Fashion Institute of
Technology (FIT) sixth Annual
“Next Generation” Awards in
New York recently.
Oprah's Look Club
Oprah Winfrey invited
Marchon to be
the exclusive eyewear
Sunglass Boutique during a
recent show. Some 350 audience
members received eyewear
makeovers from Marchon
reps (bottom photo).
Sàfilo shades were the star
of a sunglass trend segment
on the E! Channel’s “E!’s
Sizzling Summer Preview.”
Hall of Frames
Too Cool For School
‘Clear Choice’ Promotion
CZV, Transitions Team
for Consumer Campaign
O, Say Can You See
Hot time, summer in the city… and no
city heats up more than Washington, D.C.
when it comes to sultry naps on the
grassy mall, navigating the sizzling steps
to the capital, staying buttoned up in a
shirt and tie even though the back of
your neck is boiling.
The Eye Generation
Kids Just Want To Have Trends
The tween/young teen category is a challenging market
for eyecare professionals. In fact, according to 20/20’s
Kids’ Eyewear MarketPulse Survey 2007, nearly a
quarter (24 percent) of respondents find catering
to tweens and young teens a major challenge, with
an additional 46 percent reporting it a minor
What Goes Around Comes Around
Young wizards. Philosophers.
Artists, actors, writers, musicians,
inventors—the likes of Benjamin Franklin,
Dominic Dunne, Ghandi, Ozzy Osbourne,
Philip Johnson and John Lennon have all
been drawn to a signature eyewear look—
Here's Looking At The Kids
They may be pint-sized, but they are supersized
in buying power and attitude. They are
consummate consumers, courted by everyone
from fashion designers and food manufacturers
to giant retailers.
When Iris Eyes Are Smiling
Any parent will tell you that kids require patience, but how
do you teach patience to pint-sized models? Photo shoots
involve a lot of waiting—waiting for hair to be styled, waiting
for outfits to be chosen, waiting for the photographers
to set up.
Kids love their eyeglass and they love little extras. A carefully selected array of colorful
kids’ case and cords should be an essential part of your optical toy chest.
A-Look Optics: Tony Morgan
A-Look Optics presents Tony Morgan Eyewear, a collection of 100 innovative designs targeted
to sophisticated consumers—regardless of age, gender or lifestyle.
Modo: Derek Lam Ophthalmics
Following in the footsteps of the successful launch of Derek Lam Sunwear earlier this year, Modo
introduces the Derek Lam ophthalmic line, consisting of five acetate frames and four block titanium
Oakley: Nanowire Collection
Oakley introduces Nanowire, a rimless sunwear line with polarized lenses. Included are three
Rxable styles, Nanowire 1.0, Nanowire 2.0 and Nanowire 3.0. Frames are made of a
memory metal titanium alloy.
Sàfilo:A/XArmani Exchange Ophthalmics
Sàfilo Group launches the first A/X Armani Exchange ophthalmic
collection, featuring five feminine and seven masculine
styles in acetate and metal.
Here Comes The Son
Some might think it inevitable.
My dear five-year-old son now
The Eye Generation
Matching Presbyobes With Progressives
Progressive addition lenses (PALs) improve
the lives of countless patients who have
developed presbyopia. With their ability to
correct vision at a variety of distances and
with presbyopia a natural inevitability for
most, PALs are an attractive vision correction
option for a growing segment of the
Listening To The Customer's Voice
On a recent visit to a wholesale lab, I was shown a new industrial edger.