In this issue:

Upfront
Castles in the (Malibu) Sands
Larry Sands, CEO of Optical Shop of Aspen, has hit the beach… again. This time it’s the sands of Malibu as this optical retailing pioneer sets sights with an Optical Shop of Aspen store in the prestigious Malibu Country Mart.

Upfront
Sneak Peak
Silhouette Optical’s Alliance for Value & Excellence offered its customers a special “sneak” preview of its upcoming seminar “Increase Sales Through Customer Interaction” during the recent Vision Expo East.

Upfront
Derector’s Cut
“I’m a big accessories queen,” admits Linda Derector. A quick look around her small, self-named SoHo store at the rows of vintage eyewear and costume jewelry confirms her statement.

Upfront
Beach Party
t was a cool time in a hot town as Luxottica and model Gisele Bündchen, the face of the 2007 Vogue Eyewear campaign, played host in South Beach to the “Vogue Fantasy Chic Shack Beach Party” and fashion show, which spotlighted the new S/S 2007 Vogue Eyewear collection.

Upfront
New Carrera Highs
Carrera can look back now on an awesome 2007 Ski World Cup Championship season especially as it concerns women athletes. Super results were achieved this season with Sweden's Anja Paerson being the first woman to triumph in all individual disciplines at World Championships winning a gold medal in the Downhill, Slalom and Super- G disciplines.

Upfront
Well Rounded
udy Project-sponsored athlete Sheila Taormina received the United States Sports Academy’s Jim Thorpe All-Around Award recently at the El Pomar Foundation’s Penrose House in Colorado Springs.

Upfront
Hall of Frames - The Sports Edition
GRID IRON GUYS — Marchon is ready for the big game. Football players wearing their styles are: Terrell Owens (1), wide receiver for the San Francisco 49ers, in Nike 4111;

Upfront
Hall of Frames
NOWHERE TO BE FOUND — Daniel Dae Kim (1) of the award-winning drama “Lost” wears Calvin Klein 488, from Marchon…

Upfront
Lens Marketing

• Vision-Ease Licenses PAL Designs from Optixx
• Younger Offers Drivewear On-hold Messages
• Transitions Launches “Spin & Win” Promo
  

Upfront
Street Seen
There was a second there when it looked like the sun shield style might be yielding but it’s hard to keep such a sun and sport-friendly trend down and out. The latest street impact shows a strong tendency toward one-piece front-pieces and it’s certainly keeping plenty of face bridges well shaded… and reflectively fashionable.

Features
Biker Chic
There are two kinds of people in the world—those who stray far from the proverbial beaten path and those others who stay on it. Mountain biker Niki Gudex is in a way both kinds of people.

Features
Fashion Feature May 2007

Features
Swim Suited
t’s summer time and the swimming is easy… or it can be with the right equipment. Bring on the goggles and scuba and dive masks in child and adult sizes (both plano and Rxable) in an array of fun colors… for a swimmingly good performance.

Features
Man Talk
Focusing on men as consumers, 20/20 Magazine and Vision Monday, in a joint initiative to provide eyecare professionals with insights on catering to today’s ever-evolving male customers, hosted the “Modern Man” seminar, a breakfast and panel discussion during Vision Expo East in March. Guest panelists included Jhane Barnes, the men’s fashion designer; Claudio del Vecchio, CEO of Brooks Brothers; former New York Times fashion journalist and author Robert Bryan; South Floridabased eyewear retailer Edward Beiner; and Blake Kuwahara, creative director and vice president of design at Base Curve, a luxury division of Rem Eyewear. James J. Spina, 20/20’s Editor-in-Chief, moderated.

Features
FOR THE LOVE OF THE GAME
It’s a hole in one for a doctor and his patients. Dirk Massie, OD, an avid golf player, has engaged his love of the sport with his optical practice, Performance Eyecare, which is positioned on the main thoroughfare right in the heart of the growing population of Swansea, Ill.

Features
Pedal Pushers Are Always In Style
Prior to my one-on-one exclusive interview with mountain biker Niki Gudex for the cover feature in this 20/20’s sports eyewear issue, I had never heard of her, myself being only a sporadic bike rider, giving up for months at a time when the chain falls off the pedal sprocket.

Whats New
Marcolin: Ferrari Eyewear
Marcolin Group has teamed up with Ferrari for a line of Ferrari Eyewear that reflects the auto manufacturer’s sporty, luxe image. The sun collection contains 11 unisex frames that fall into two groups—Luxury and Sport Elite.

Whats New
Eyeking: Under Armour
Eyeking introduces Under Armour Performance Eyewear. Targeted to athletes, some of the glasses are geared toward specific sports, such as baseball, softball and running, and others—the All-Sport Performance Eyewear styles—are versatile enough to perform across multiple sports categories such as cycling, mountain biking and golfing.

Whats New
Safilo: MARC by Marc Jacobs
Sàfilo USA launches its MARC by Marc Jacobs ophthalmic line. Targeted to women, the collection is a celebration of vintage designs paired with urban sensibility. Included are 12 styles—eight plastics and four metals.

Whats New
Clariti Eyewear: Konishi Sport Flex
Clariti Eyewear introduces Konishi Sport Flex. Consisting of two ophthalmic and three sun styles, the new line features cutting-edge technology with a serious commitment to popular styling in flattering colors.

Editors Note
Drive In
My first new car, a 1971 MGB-GT, had no glove box. Odd that it continues to be called a glove box since few people drive with driving gloves on. My “B” had virtually no storage space anywhere readily at hand.

Fashion Feature
Fashion Feature May 2007

L&T
LET'S GO FOR A DRIVE
Although the Departments of Motor Vehicles (DMVs) in each of the 50 states has a different protocol for driver testing, licensure and re-registration, they all share one thing in common: a person’s vision must meet a minimum standard of acuity.

L&T
Keeping an Eye on Teenage Drivers
My son is about to turn 16. Like most kids his age, he’s excited to be getting his driving learner’s permit. He’s been looking forward to this since he was two years old and loved to pretend he was driving our car while it was parked in our driveway with the ignition turned off.

L&T
Lenses By The Numbers
L&T’s 2007 Premium Lens Study of Eyecare Practitioners is a qualitative survey that provides fresh feedback from eyecare practitioners about sales of the spectacle lens designs, materials and treatments they prescribe and dispense.