In this issue:
Musicians and other celebs at the 49th
annual Grammy Awards were treated to a
real “Diddy” thanks to Marchon. To keep
it all on a musical note, attendees and participants
were fitted at the Grammy Style
Studio with sunwear from the new Sean
John Eyewear Collection, the latest launch
from hip hop mogul Sean “Diddy”
Combs’ Sean Jean line of apparel and
For Your Eyes Only
At this year’s SECO meeting, attendees ‘bonded’ like
never before. SECO 2007 dropped the “2” and adopted
a “007” theme. As the song goes, nobody does it
better than that famous super spy. Much the same
could be said of SECO in terms of education, exhibits
and social events. Nearly 8,000 attendees gathered in
Atlanta for the meeting.
Formula Follows Function
Sunwear has certainly found a fan-hotspot on the grid of
Formula One racing. This time round its Carrera playing
a key role with one of the hot teams contesting the 2007
season. The brand is a technical partner of the Spyker
Formula One team, which is currently verging on massive popularity
thanks to a strong dose of competition spirit.
Optical Shop of Aspen decided to turn up the opti-heat
recently hosting a party at their Aspen store for the Oakley
sponsored athletes at the Winter X Games
There was no way to hide from Ray-Ban as the Luxottica
brand launched its “Never Hide” ad campaign with a
breakfast for the media overlooking Rockefeller Plaza and
a kickin’ party that evening at Guastavino’s tucked under
New York’s 59th Street Bridge.
Hundreds of eyecare professionals,
diplomats and business leaders
gathered at the United Nations
in New York to help ORBIS celebrate
its 25th anniversary.
Hall of Frames
SPIRITUAL MOMENT — Safilo helped celebrities get made in the
shade at the official gift lounge during the Independent Spirit Awards.
Vision-Ease Lens Launches 2007 Ultimate Rewards Program
Teamwork Marketing Launches Web Site
See Worthy Enlists Quest Optical to Promote Sable WaterOptics
FEA is First Winner in Corning SunSensors Contest
New York plays a confusing game
in late March through early April with a bewildering
tug-of-war between a stubborn winter and a timid
It’s always interesting to trace the evolution of a trend. With this issue we charted
the current state of semi-rimless as defined by eyewear frame-free on the outer vertical planes of
Although minimal and sometimes
almost non existent, the frame
is essential to showcasing and
supporting the all-important lens
in rimless and semi-rimless styles.
The spotlight falls on the edge—the lens edge—
in these striking new rimless and semi-rimless
Luxottica: Puma Eyewear
Luxottica Group introduces its Puma Eyewear line, a collection of sporty styles designed
with the latest fashion trends in mind.
Sàfilo USA launches its Oxydo ophthalmic collection in the U.S. The line consists of
seven metals, including one titanium and four stainless-steel designs, two zyls and
three metal/zyl combinations.
I’ve never been a huge fan of rimless
eyewear as it plays out on my face
and with my own eyewear habits.
AR You A Success?
Although the U.S. still trails far behind many European
and Asian countries in anti-reflective (AR) lens
sales, the domestic AR market is on the upswing.
ECPs With Commitment Issues: Next on Oprah
A lot of eyecare pracitioners these days seem to have
commitment issues. Like so many others in our society
today, they have difficulty forming lasting relationships.
Apparently, they don’t want to be tied down.
Meet The Golden Lab, An ECP's Best Friend
I have spent the past 25 years in the optical
laboratory business, always in a position of
direct contact with eyecare practitioners.
One thing that has always puzzled me is the
reluctance on the part of many ECPs to fully
utilize their labs’ banks of knowledge.