20/20 Magazine

Feb 2007

February 2007 Cover

 

In this issue:

Upfront
Clearly Eventful
 ClearVision Optical recently hosted a cocktail party to celebrate their move to a new state-of-the art location in Hauppauge, N.Y.

 

Upfront
Something Old, Something New
Luxottica Group celebrated the official opening of its Port Washington, N.Y.

 

Upfront
Thanks for Asking
A few years ago Silhouette Optical approached both Vision Monday and 20/20 with their idea of a unique marketing campaign, asking if our editorial team would be interested in judging a VERY unique contest.

 

Upfront
Way Up North
Although Banff, Canada is not usually considered a hotbed of optical activity, this scenic resort city in the Canadian Rockies was transformed into one for three days last month during Essilor of America’s 2007 national sales meeting.

 

Upfront
Hall of Frames
Sàfilo and Solstice Sunglass Boutique served as co-sponsors of the American Music Awards official gift lounge where musicians and other celebs were fitted in shades of their choosing.

 

Upfront
Lens Marketing
Essilor, ECPs and Labs ‘Imagine Italy’ Essilor of America,recently recognized more than 500 eyecare practitioners who earned an award trip through the company’s “Imagine Italy!” promotion.

 

Upfront
Street Seen
WHAT BETTER WAY TO preview the upcoming March Vision Expo East show than to highlight some sun and shade worshippers spy-eyed back in Las Vegas, host strip for the western edition of EXPO.

 

Features
Tee Time for Women
Banish that expression “golf widow” from your vocabulary. Studies show as golf goes mainstream, women are leading the way with a 52 percent participation increase in golf over the past seven years.

 

Features
About Face
Eyewear has the luxury of being the most visible of accessories. With that luxury, comes responsibility. A highly personalized statement that defines the wearer, eyeglasses reach out, becoming the ultimate arbitrator of style, taste and directional influence. 20/20 Editor-in-chief James J. Spina highlights the eyewear here, explaining how it clearly stands up to the test.

 

Features
Directionals
Take a look at the eyewear featured here with its strong “notice me” message…

 

Features
Betsey Roars
New York fashion designer Betsey Johnson has built a 40+ year career doing it—as the song says—her way.

 

Features
The Specialists
Modern life creates specialists. It is no longer common to find walking among us the “jack of all trades.” Whether sitting behind a desk, standing behind a cash register or looking through a lens, each of us has that thing we do best, that thing others look for us to do—our specialty.

 

Whats New
Colors in Optics: Jessica Simpson Eyewear
Colors in Optics launches Jessica Simpson Eyewear. The collection targets young, modern women, who seek the latest updates in their eyewear looks. Consisting of 24 ophthalmic styles, the line mirrors European style.

 

Whats New
Modo: Derek Lam Eyewear
 Modo launches the Derek Lam Eyewear collection, currently consisting of six zyl and two titanium sunglasses.

 

Whats New
New York Eye: Valerie Spencer
 New York Eye/A Hart Specialties Company launches Valerie Spencer Eyewear, a house brand targeting fashion-conscious women for whom sleek, comfortable eyewear represents a sophisticated and elegant lifestyle.

 

Editors Note
Beautiful Betsey
I get a kick out of it when people try to explain their criteria for choosing a product.

 

L and T
Delivering The Package
Overheard at the optical shop: “Your lenses are $70, add $65 for the high-index material, $20 for the polished edges, $80 for the antireflective coating and $50 for photochromics that get dark in the sun.”

 

L and T
Get Going With Goggles Part 2
Last month’s Lens Choices, “Get Going With Goggles,” discussed why goggles are an excellent eyewear choice for many types of sports and other recreational activities.

 

L and T
What Optical Can Learn From Dental
Our eyes are only an inch or so away from our teeth. Yet the optical and dental industries exist in seemingly separate universes.

 

Fashion Feature
About Face
Eyewear has the luxury of being the most visible of accessories. With that luxury, comes responsibility. A highly personalized statement that defines the wearer, eyeglasses reach out, becoming the ultimate arbitrator of style, taste and directional influence. 20/20 Editor-in-chief James J. Spina highlights the eyewear here, explaining how it clearly stands up to the test.