20/20 Magazine

Dec 2006

Dec 2006 Cover

December Issue

 

In this issue:

Upfront
Hall of Frames
Rapper/producer/actor Cordozar Calvin Broadus, Jr., better known as Snoop Dogg (1) in Fendi FS1009M, from Marchon. Snoop's latest project has him providing the voice of Max in the animated film, "Arthur and the Invisibles" based on the children’s book by Luc Besson and set to be released this month...

 

Upfront
Lens Marketing
iCoat Launches Stainless Rewards Program for AR Coating — iCoat Company, based in Santa Fe Spring, Calif., is launching iCoat Stainless Rewards, a sales promotion in support of its premium Stainless AR coating.

 

Upfront
Save the Date
Clear your walls for an astonishing event that easily rivals the classic Pirelli Calendars for impact, energy and drama. Sàfilo Group has created a truly unique "date-minder" project unveiled at the 2006 Special Olympics European Youth Games in Rome. This remarkable collection of photographs by world renowned photographer Stefano Sandonnini is dedicated to intellectually disabled athletes.

 

Upfront
Three, Two, One... ACE's High
The Annual Accessories Council Ace Awards was certainly starry-eyed with branded names and personalities from the opti-arena regal as winners.

 

Upfront
Weekend at George's
It was an information packed weekend as eyecare professionals from across the country came together for Silhouette's second annual Optical Symposium held against the autumnal backdrop of Lake George in upstate New York at the historic Sagamore Hotel. Part of Silhouette's Alliance for Value & Excellence Program, the symposium offered its invitationonly guests an unparalleled educational forum and networking opportunity.

 

Features
The Age(s) of Man
Dynamic styling. Deep, rich colors. Alluring brands. Sporty twists. Fashion-forward, but subtle detailing. It’s eyewear for the Modern Man. 20/20 Editor-in-chief James J. Spina discusses how to “frame” the male of the species.

 

Features
Focus: MALE BUYING PATTERNS
Men—just like women—are intrigued by fashionable details and texturing on their eyeglasses—as long as they are subtle.

 

Features
Who's Next
If you want a little insight into what men's wear designer John Varvatos has in mind for his upcoming collection all you have to do is glance at the giant coffee table in his downtown New York office.

 

Whats New
New York Eye: Urban Edge
New York Eye/A Hart Specialties Company introduces Urban Edge, an eyewear collection geared to the needs of the multi-cultural customer. Included are 30 frames loaded with style, sophistication and attitude. Specifically selected colors, such as dark earth tones, gunmetal, graphite, burgundy, gold, black, tortoise and in-your-face primary hues are geared toward a diverse ethnic market. Frames are made of stainless steel and zyl and come in eye sizes that are generally larger, narrower and proportioned to fit.

 

Editors Note
The Eye-volution of Man
No matter if you base your opinions on evolution or religion...

 

L and T
The Annual Resource Guide
The capabilities of the in-office laboratory grow more sophisticated each year. Dispensers are taking advantage of new technologies in tinting, edging, tracing, surfacing and even casting to produce high-performance lenses for their increasingly discriminating patients. Whether you're a solo practitioner with a small inoffice lab or the manager of an on-site lab in a retail chain, the suppliers listed below can help you find the right equipment to fit your needs.

 

L and T
Through My Lens: No More Cheap Thrills
I wish I could say I was thrilled to be writing this column. Then I would be part of the latest trend in optical business communications. I’m referring to the growing number of optical executives, from CEOs to mid-level managers, who seem to drop the word thrilled into their marketing materials and corporate announcements whenever possible. You could say they’re a bunch of thrill seekers.

 

L and T
Well Equipped: Remote Possibilities
Speed and convenience are the twin mantras of customer service in our fast paced world. The optical industry is no exception. Along with quality patient care, providing quick service on a new pair of glasses helps to reinforce patient satisfaction and loyalty. It also closes the sale faster to improve your cash flow. So it pays, literally, to turn jobs around quickly.

 

Fashion Feature
The Age(s) of Man
Dynamic styling. Deep, rich colors. Alluring brands. Sporty twists. Fashion-forward, but subtle detailing. It’s eyewear for the Modern Man. 20/20 Editor-in-chief James J. Spina discusses how to “frame” the male of the species.