20/20 Magazine

Nov 2006

Nov 2006 Cover

 

In this issue:

Upfront
Bonded
His name is Bond; James Bond. And he’ll be donning Persol; Luxottica’s Persol. The eyewear brand is once again framing the face of James Bond in the new 007 movie “Casino Royale.” English actor Daniel Craig plays the legendary British secret agent in this latest installment.

 

Upfront
Hall of Frames
PLUS SIZEJared Leto (1) wears Kata Eyewear's Plus 5 from B Robinson

 

Upfront
Lab Watch
For Scott Schmidt, there's no way around it. It's personal. Business, yes. But a business built on the foundation of personal relationships and forged partnerships. “The independent eyecare professional is our life and blood," says the vice president of sales and marketing for Seoco, Inc. "They are our customers, but for us it has always been about relationships.

 

Upfront
Lens Marketing
Green Bay, Wis.-based buying group for independent wholesale labs, together with Innereactive Media of Grand Rapids, Mich., has recently released disc two of the Jumpstart training series, “Jumpstart 2: Progressive Lens Technology.” The CD-ROM provides in-depth information about progressive lens technology and the benefits of dispensing premium progressive lenses in an optical office. Jumpstart 2 is not specific to one lens manufacturer and will provide experienced optical professionals with insightful information as to the pros and cons of various progressive lens technologies, as well as how they apply to a variety of spectacle prescriptions.

 

Upfront
Pop Star
Raunchy rock icon Iggy Pop is the star of the current John Varvatos Fall/Winter Collection brochure, but the best pic is this opti-only signage of the main Stooge in these signature shades photographed by Danny Clinch at the St. Regis Hotel in New York.

 

Upfront
Street Seen
Sun is certainly an equal partner to neon when it comes to lighting up the strip in Las Vegas.

 

Features
FACING THE FUTURE
Eyewear frame technology gears up to meet the demands of dispensers, labs... AND consumers !

 

Features
Zyl Style

Call it plastic. Call it acetate. Call it celluloid. Call it ZYL. This is a material of substance with a rich eyewear history, a zesty abundance of up-to-the-moment presence and a wealth of future potential. 20/20 Editor-in-chief James J. Spina explains while zyl reigns in frames.

 

Features
CELLULOID HEROES
"A BOLD COLOR PALETTE AND TEXTURED JAPANESE ACETATES that we custom design are what make Bevel Spectacles hits."
Richard Mewha, president, Incite International; chief eyewear designer, Bevel Spectacles

 

Products
Deluxe Combination
Zyl style. Metal mania. No need to choose. With the newest eyeglass frames the best of both worlds…

 

Whats New
Signature: Nicole Miller
Signature Eyewear launches the Nicole Miller Collection of eyewear, consisting of seven ophthalmic styles and four sunglasses. Inspired by the Nicole Miller Collection clothing line, the eyewear is an extension of the highest-end segment of her apparel. The Collection line distinguishes itself from the Nicole Miller New York eyewear, also distributed by Signature, with the use of more intricate details, innovative, higher quality materials and hardware and distinctive logo treatments.

 

Whats New
WileyX:Ophthalmic Eyewear
From the battlefield to the racetrack, Wiley X Eyewear has earned a reputation for creating sunwear and goggles for the active lifestyle. Building on this knowledge, the company has developed its first everyday ophthalmic collection, reinforcing the Wiley X commitment to quality design that pairs cool looks with high technology.

 

Editors Note
Return to Plasticville
This month’s “Zyl Rules” and “Celluloid Heroes” features drifted me down memory lane...

 

L and T
Lab Usage Survey
The partnerships between wholesale laboratories and eyecare practitioners are among the optical industry’s most fundamental business relationships. Practitioners depend upon their lab to provide expert, up-to-date information on lenses, coatings, frames, contact lenses, as well as guidance on how to market and merchandise these products. They also value the education and training many labs provide. An experienced, capable wholesale lab that meets all of these needs can greatly improve an ECP’s ability to serve their patients and improve the bottom line of their business or practice. In L&T ’s 2006 Lab Usage Survey, we polled 215 independent vision care professionals and optical retailers from around the country to find out their perceptions and attitudes about the wholesale labs they use. Here’s what we learned.

 

L and T
Safety Zone
Eyecare practitioners often see working with safety prescription eyewear (SRx) as more trouble than it’s worth. For many ECPs, SRx still brings to mind images of big, ugly frames with thick lenses nobody wants.

 

L and T
Through My Lens: For Labs, Education is the Differentiator
I always look forward to seeing the results of our annual L&T Lab Usage Survey, which explores the perceptions and attitudes independent optical retailers and ECPs have about their wholesale labs. As with our previous Lab Usage surveys, this year’s survey contains lots of interesting and useful nuggets of information.

 

Fashion Feature
Zyl Style

Call it plastic. Call it acetate. Call it celluloid. Call it ZYL. This is a material of substance with a rich eyewear history, a zesty abundance of up-to-the-moment presence and a wealth of future potential. 20/20 Editor-in-chief James J. Spina explains while zyl reigns in frames.