20/20 Magazine

Oct 2006

Oct 2006 Cover

 

In this issue:

Upfront
Aoyama: Full Flex Memory Metal
Aoyama Optical USA expands its Full Flex Memory Metal line to create flexible eyewear for the unisex market. Made in Japan and featuring bendable, titanium front construction, the collection is targeted to those who require comfort, flexibility, function, strength and fashion.

 

Upfront
The Envelope Please
It goes L.A., L.A., L.A. l.a. Eyeworks has been nominated for a Los Angeles Fashion Award in the category of Marketing Excellence, recognizing the frame maker’s internationally known advertising campaign as well as its Los Angeles-based window installations in retail shops, events and in-store promotional materials.

 

Upfront
VERY Versace
It's looking like "Mission Impossible 3" was both a career breaker AND maker for Hollywood royalty. And in the case of Jonathan Rhys Meyer the bounty has been beautiful.

 

Upfront
Hall of Frames
ARPET BAGGERS — The stars came out for the recent Emmy Awards and a few were spotted on the red carpet wearing shades from some of Luxottica's most well-known brands.

 

Upfront
Flipbook
Presentation of the slide show

 

Upfront
Lens Marketing
Poker Expert Endorses Opticote Lens — John Vorhaus, a professional poker player, teacher and author of the popular "Killer Poker" book series, has discovered a new competitive advantage. Wearing sunglasses equipped with Opticote’s Poker Mirror lenses has "changed the way I look at poker," he says.

 

Upfront
Street Seen
THE PERFECT SUN SET — Have you ever been to Laguna Beach? Photo/journalist Christie Walker aptly describes it as the epicenter of art meeting beach.

 

Upfront
Doors to the Soul

 

Features
High End Mighty
High in style. Intense in color. Daring in shape. Emboldened with luxe details. These are frames that deliver a mighty and impactful message. 20/20 Editor-in-chief James J. Spina is your guide as we cruise in the lap of luxury on eyewear's high road.

 

Features
Whole Latte Love
The rage in coffee houses, latté also satisfies a taste for stylish eyewear. Creamy tones are splashed lightly or with abundance on the latest eyeglass frames.

 

Features
A Showroom With A View
Located off one of the main arteries of the small town of Mechanicsburg, Pa., Hampden Optical gets much of its business from passersby who are intrigued by the unique design of the store’s exterior. "People see the store from the road and are drawn to it," says owner Carmen Walker.

 

Products
Optical's High Note
Roll out the red carpet for high-end eyewear. It's turning up the volume on form and fashion, exerting enormous impact on the industry as a whole.

 

Whats New
Avalon Eyewear: Sureflex
Avalon Eyewear introduces Sureflex, a line of memory metal frames. Sureflex is a premium memory titanium alloy, affording maximum elasticity and shape retention. Included are 12 styles (seven men’s, three women’s and two unisex). Shapes range from ovals, rectangles and squares to almond, butterfly and double-bridge aviator designs in eye sizes from 51mm to 59mm. Colors consist of brown, black, burgundy, chocolate, gunmetal and mocha.

 

Whats New
Legacie: Betsey Johnson Eyewear
Legacie Eyewear, a Luxury House of B Robinson Optical, launches Betsey Johnson Eyewear, a collection of 13 ophthalmic frames and five sunglasses. Drawing inspiration from iconic Betsey Johnson designs, each style reflects her innovative approach in unexpected ways with such three-dimensional details as angel wings, ribbons, a pitch fork and cutout hearts on the temple tips.

 

Whats New
Sàfilo: Boss Hugo Boss Sun
Sàfilo introduces its Boss Hugo Boss sun collection, containing 27 styles (14 for women and 13 for men). Included are 14 plastics and 13 metals of which five are titanium. A predominance of metal aviators, navigators and shields plus rectangular and oversized plastics are offered. Colors range from metallic shades of palladium, ruthenium, black and gold to tortoise, brown, burgundy, white and violet in the plastics. Four styles are equipped with polycarbonate lenses and two have glass polarized lenses.

 

Editors Note
“Want” List
Wanting something that makes you feel good is good.

 

Fashion Feature
High End Mighty
High in style. Intense in color. Daring in shape. Emboldened with luxe details. These are frames that deliver a mighty and impactful message. 20/20 Editor-in-chief James J. Spina is your guide as we cruise in the lap of luxury on eyewear's high road.

 

L&T
Dispensing Deluxe Lens Packages
As consumers, all of us have become familiar with package pricing.

 

L&T
Solving a Slippery Problem
Technological advances typically occur because someone tries to improve upon an existing product or process. But building a better mousetrap can have unanticipated side effects that create a new set of problems.

 

L&T
Ultra High Index: Using It Wisely and Well
Manufacturers now offer some great new materials for the eyewear designer/dispensers' armamentarium. These are the ultra-highindex materials with lots of light bending power and high potential for thinner, lighter weight spectacles. Used appropriately these materials can give spectacular results.

 

L&T
Drivewear
Younger Optics' new DriveWear lens is specifically designed to meet the visual demands of driving. Developed by Younger Optics in conjunction with Transitions Optical. Drivewear lenses combine Younger's NuPolar polarization technology with Transitions' photochromic technology to create the first polarized photochromic lens to darken behind the windshield of a car. Activated by Transitions, advanced dyes respond to visible light in addition to UV light. This allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver's vision.

 

L&T
Definity and Definity Short in Polarized
Essilor of America is releasing polarized, hard resin versions of its Definity and Definity Short progressive lenses. The lenses block glare, provide 100 percent UVA and UVB protection and are available in grey and brown.

 

L&T
Lens Marking Pens
Lens markers for AR lenses.

 

L&T
PL 69 Clipper
Small end clipper