Sep 2006

20/20 Magazine

Sep 2006

In this issue:

Upfront
Buckle Up

Upfront
Grin and bear It

Upfront
Guinness Book of Pearls

Upfront
Like Music to Your Eyes

Upfront
Pretty in Pink

Upfront
Toot Your Rudys

Upfront
Hall of Frames

Upfront
Lens Marketing

Upfront
Valley of the Sun

Upfront
Eye Wanna Be Sedated

Upfront
20/20 Basics
SHOW BUSINESS: It's September. It’s time… to shop. If you need to be reminded, just check your overflowing mailbox for all those fall catalogs or your equally overflowing inbox for special offers.

Features
Love Eye-Fair
Zyl style. Modern metals. Big and bold rectangles. Rimmed more; rimmed less. We love their flair. We love their attitude. We love what they say about the wearer. 20/20 editor-in-chief James Spina discusses why we want these eyeglasses.

Features
Elemental

Features
Black and White Is Right
A fashion favorite forever, black and white makes an impactful foray into the optical world. Expect both subtly sophisticated and wildly chic combos of those two color staples. The options are right here for you in simple—and simply elegant—black and white.

Features
Showing Your Stripes

Features
Number One Designer

Features
Feast for the Eyes

Features
Ivy League Vision

Features
Autumn Almanac

Products
AERO BY FLOAT MILAN E-30S

Products
CALVIN KLEIN 694

Products
EYEBEAM 1 & 3

Products
JONES NEW YORK 712 & 713

Products
KONISHI ACETATES

Products
Show Stoppers

Products
A Brand New Bag
These days it’s all about the power of the brand—building a brand, buying up a valuable brand, investing in a company’s brand equity, delivering a brand message, re-defining a brand… the list can go on and on.

Whats New
Cachet: Chloe Eyewear

Whats New
Charmant: Lacoste

Whats New
Colors in Optics: Trussardi

Whats New
CouteurDesigns: Jhane Barnes Eyewear

Whats New
Modo: M+

Whats New
Sàfilo: Boss Hugo Boss Ophthalmics

Whats New
Signature: Cutter & Buck

Editors Note
Very Expansive Brands
Regular 20/20 readers might feel we sometimes devote too much edit space on branding as it relates to all aspects of optical retailing but the value of understanding how branding affects consumer buying trends and customer loyalty is intensely important.

Continuing Education
Winter Wonder(?) Land

Fashion Feature
Love Eye-Fair
Zyl style. Modern metals. Big and bold rectangles. Rimmed more; rimmed less. We love their flair. We love their attitude. We love what they say about the wearer. 20/20 editor-in-chief James Spina discusses why we want these eyeglasses.