20/20 Magazine

Sep 2006

Sep 2006 Cover

 

In this issue:

Upfront
Buckle Up

 

Upfront
Grin and bear It

 

Upfront
Guinness Book of Pearls

 

Upfront
Like Music to Your Eyes

 

Upfront
Pretty in Pink

 

Upfront
Toot Your Rudys

 

Upfront
Hall of Frames

 

Upfront
Lens Marketing

 

Upfront
Valley of the Sun

 

Upfront
Eye Wanna Be Sedated

 

Upfront
20/20 Basics
SHOW BUSINESS: It's September. It’s time… to shop. If you need to be reminded, just check your overflowing mailbox for all those fall catalogs or your equally overflowing inbox for special offers.

 

Features
Love Eye-Fair
Zyl style. Modern metals. Big and bold rectangles. Rimmed more; rimmed less. We love their flair. We love their attitude. We love what they say about the wearer. 20/20 editor-in-chief James Spina discusses why we want these eyeglasses.

 

Features
Elemental

 

Features
Black and White Is Right
A fashion favorite forever, black and white makes an impactful foray into the optical world. Expect both subtly sophisticated and wildly chic combos of those two color staples. The options are right here for you in simple—and simply elegant—black and white.

 

Features
Showing Your Stripes

 

Features
Number One Designer

 

Features
Feast for the Eyes

 

Features
Ivy League Vision

 

Features
Autumn Almanac

 

Products
AERO BY FLOAT MILAN E-30S

 

Products
CALVIN KLEIN 694

 

Products
EYEBEAM 1 & 3

 

Products
JONES NEW YORK 712 & 713

 

Products
KONISHI ACETATES

 

Products
Show Stoppers

 

Products
A Brand New Bag
These days it’s all about the power of the brand—building a brand, buying up a valuable brand, investing in a company’s brand equity, delivering a brand message, re-defining a brand… the list can go on and on.

 

Whats New
Cachet: Chloe Eyewear

 

Whats New
Charmant: Lacoste

 

Whats New
Colors in Optics: Trussardi

 

Whats New
CouteurDesigns: Jhane Barnes Eyewear

 

Whats New
Modo: M+

 

Whats New
Sàfilo: Boss Hugo Boss Ophthalmics

 

Whats New
Signature: Cutter & Buck

 

Editors Note
Very Expansive Brands
Regular 20/20 readers might feel we sometimes devote too much edit space on branding as it relates to all aspects of optical retailing but the value of understanding how branding affects consumer buying trends and customer loyalty is intensely important.

 

Continuing Education
Winter Wonder(?) Land

 

Fashion Feature
Love Eye-Fair
Zyl style. Modern metals. Big and bold rectangles. Rimmed more; rimmed less. We love their flair. We love their attitude. We love what they say about the wearer. 20/20 editor-in-chief James Spina discusses why we want these eyeglasses.

 

L&T
Lens Branding

 

L&T
Give Patients a Chance to Say ‘Yes’

 

L&T
Clear Thinking

 

L&T
Dos and Don’ts of Handling AR Lenses

 

L&T
Getting the Measurements Right... Part 2

 

L&T
L & T New Products: BPI Handheld Photometer

 

L&T
L & T New Products: Briot Alta

 

L&T
L & T New Products: Kodak Unique Progressive