By Jamie Wilson

The optical landscape has been a tumultuous one especially for independent optical retailers and ECPs. Despite the challenges facing independents, like competition from online retailers, big box and chain businesses as well as managed care issues, business conducted by independent ECPs still accounts for nearly two-thirds of the industry, representing 61.0 percent of all U.S. optical revenues, according to GeoMetrics by Jobson Optical Research.

Over the past few years, the rise of ECP alliances and business and practice management groups have helped many independents find ways to learn and compete in the new market atmosphere.

In addition, many independent opticians, optometric practices and boutiques are recommitting to building relationships with customers and patients in their markets, and bolster visibility and relationships within their local communities.

Some of them are, in fact, part of a burgeoning “movement” that is embracing and redefining small and local business. That’s because a growing number of consumers across the country are exhibiting a renewed interest in “shopping local,” and building their own ties to the merchants, services and organizations that are in their own backyard.

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