ST. LOUIS--TLCVision (NASDAQ:TLCV) has appointed Michael McEnaney to the new position of executive vice president and chief marketing officer.

McEnaney’s responsibilities include “driving the marketing efforts within TLCVision’s operating businesses, with particular emphasis on the recently announced consumer-focused refractive centers strategy,” a company announcement said.

For the past three years, McEnaney was managing principal of the Zyman Group, an Atlanta-based marketing strategy consultancy. His previous career includes advertising, marketing and operations positions with General Motors and Ralston Purina (now Nestle Purina).