Features

Aug
2014

CoolKidz
It’s time to “lower” your eye level (about two feet or so) and elevate your appreciation of the hot style status of Kidz Eyewear these days.

Power to the Peeps
In the fall of 2012, I had the pleasure of observing a nonprofit organization provide free eye exams and eyewear to children...

All Kidding Aside...
Selling eyewear to kids can be tricky, but also rewarding and lucrative. For those independents selling to the under 14 age group...

Top Cat
The cat tales continue… rightfully so.

 

 


The Eyes of the Dragon
 A conversation with 20/20’s Breanna Benz

Attitude
There’s no mistaking the fact that Sport Eyewear has ATTITUDE.

Technicolor
Remember those sport goggles from junior high that looked like nerdy face masks?

PRE & POST SPORT
Branding matters. Renowned sport eyewear brands are adding to and expanding on their Rx collections...

OpSPORTunity Knocks
Though still basically a smart-choice niche, Sport Eyewear is increasingly everywhere when it comes to choosing...