It’s time to “lower” your eye level (about two feet or so) and elevate your appreciation of the hot style status of Kidz Eyewear these days.

Power to the Peeps
In the fall of 2012, I had the pleasure of observing a nonprofit organization provide free eye exams and eyewear to children...

All Kidding Aside...
Selling eyewear to kids can be tricky, but also rewarding and lucrative. For those independents selling to the under 14 age group...

Top Cat
The cat tales continue… rightfully so.

Clawing Their Way Back
Sometimes you just gotta take form over function.

In 1969, the first Cutler and Gross shop was established by Graham Cutler and Tony Gross in London. The two...



Totally OURS
 Eyewear has long been a necessity in the quest for better vision. But now it truly, rightly and fiercely independently declares itself as the Ultimate Accessory with a pride built on the powerful concept of… OUR EYEWEAR… Totally OURS.

The Ultimate Accessory
Sunwear and eyewear team up as the perfect pair in wardrobing and the ultimate performance and style stars of all accessories.