Empire of the Sun
You need Sun. Your very existence and success thrives on its place on every face you face. It’s THAT simple.

Perfect Vision
With a celebratory 40 years of impeccable 20/20 Magazine eyewear style features and trend setting, you should expect nothing less than

See This for 2015

David Keith… ROCKS
His name is David Keith. His eyewear is Spexwax. All I really want to say is… HE ROCKS:

Preserving the Optical Experience
Seven years ago, Blake Mycoskie, a young entrepreneur, was running a software company. While on vacation in Argentina...

Clawing Their Way Back
Sometimes you just gotta take form over function.

In 1969, the first Cutler and Gross shop was established by Graham Cutler and Tony Gross in London. The two...



This is Bobbi Brown
Her dresser top was neatly lined with rows of lipsticks in every shade imaginable—reds, pinks, plums—followed by an endless array of eye shadows, blush compacts...

Eye Declare
May we boldly introduce frames that smartly and clearly state: Eye Declare!

Stunning Sun
Picture a day that starts with a glorious SunRise AND ends with an even more regal SunRise. Yes. You read that right. With SUNS like this, who needs night?! 

Eye Wonder What's Up Spring 2014
Ten photos including 38 pairs of eyewear and sunwear. The specific groupings declare certain messages about upcoming trends covering a range of opti-topics.

Lap of Luxury
An area filled with promising and eager shoppers located on the gold coast of Chicago, Oak Street is a luxury shopping destination for those...

Cat Club
Join the club that’s meant for you and me… or more precisely for women. Any woman. Because who does
not benefit from an uplift...