Let’s be serious. To all intents and purposes women put the whole idea of fashion designer branding on the map… but… when it comes time to exerting their own “independence,” it is women increasingly and powerfully looking toward highly individualEYEzed eyewear brands for their vision needs AND wants. Independent Eyewear quite literally built its current super swell on the faces of women looking to declare their highly personal sense of taste and fashion as one perfectly defined by eyewear beyond the reach of fashion and lifestyle brands. And that eyewear takes special attention on YOUR part. Nurture that breed of eyewear and women as being your specialty.

— James J. Spina with contributions from Victoria Garcia; Photographed by Ned Matura

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From top: SMART DESIGN S2705 from Clariti Eyewear; LIGHTEC 7897L from Morel; LINE ART XL2073 from Charmant Group

From top: BIRDY from l.a.Eyeworks; VAVOOM 8058 from Avalon Eyewear

From left: MODO 4503 from Modo; IGREEN V5.03 from Thema – A Family Factory; MAD IN ITALY Ortica from Villa Eyewear; TITANIUM CHEF 8682 from Bevel Specs



DECLARING INDEPENDENCE
  1. The dramatic range of looks, shapes, colors and sizes is virtually infinite since daring independent eyewear vendors build entire collections on the maxim that what is “unique” is exactly what they create.
  2. Independent brands thrive on materials and colorations most akin to that other woman mainstay: eye and face makeup. Here’s YOUR chance to offer a truly personal face and eye experience.
  3. luxury means a strong sense of self and self-assertion. Independence makes that same stance.
  4. “Would you like to see something no one else really has?” Indeed she would!
  5. Go BIG. Go BOLD. Go beyond what’s currently out there in the world of generic fashion and lifestyle branding. Independent brands venture toward futuristic adventure far sooner than designer brands. Fact is, fashion designers look to independent brands when it comes to setting style directions.