Confused about building your brand portfolio? The options are indeed bewildering at times… Fashion designer names… Lifestyle icons… the newly rampant wave of fierce Independent eyewear brands. The great opportunity is that YOU can balance your own brew based on your preferences, the potential strengths of your team AND the key to the whole debate: your customer. The solution to a multiple choice test of sorts is the word “choice” so it’s time to develop YOURS.
—James J. Spina
Photographed by NED MATURA
From left: NICOLE MILLER Ellery from L’Amy America; MENIZZI 3092 from Menizzi; ASPIRE Charitable from ClearVision Optical
From left: SI BY HELIUM 930 from Match Eyewear; BRENDEL 903055 from Tura; CONVERSE Q301 from Rem Eyewear; DEREK LAM 266 from Modo
From left: LIGHTEC 7904L from Morel; ESSENTIAL 1758 from ProDesign Denmark; BREAKING BAG 8679 from Bevel Specs; KATE SPADE NEW YORK Jonnie from Sáfilo; RETRO 134 from Zimco
From left: KONISHI 5786 from Clariti Eyewear; SCOTT HARRIS 430 from Europa International; X-IDE Prugna from Villa Eyewear; KLIIK DENMARK 551 from WestGroupe; BON VIVANT Elise from Ogi Eyewear
From left: BADGLEY MISCHKA Hornet from The McGee Group; PARADOX 5012 from Aspex Eyewear; RANDY JACKSON 3024 from Zyloware
From left: HACKETT BESPOKE 161 from Mondottica USA; VAVOOM 8055 from Avalon Eyewear; EMILIO GIANI 857 from Artoptic International; RAPSODIE from Lafont
