Do much with sunwear? I’m not talking “Just Rx Sun” or “Just Sport Sun” or “Just Designer and Fashion Sun,” or even JUST the fact that most of the biggest opti-vendors in our universe are consistently devoting close to 40-plus percent of their efforts to sunwear. I’m talking about the fact that consumers are increasingly obsessed with sunglasses in every way, shape and form. So is there a theme here with this focus? I guess you could note that as has been the case so often in the past, many of the sun players in the sport-specific area are stepping up the game when it comes to styles with full street smarts. AND… don’t be surprised when that sport fanatic customer of yours comes in looking deep for something more attuned to their casual moments. This assorted and select collection has that fully in mind. Keep THAT fully in your mind.

—James J. Spina

Photographed by NED MATURA


From left: TREVALLY from Costa; RAY-BAN 4235 from Luxottica;
SOUNDWAVE from Rudy Project; CLARKE from Kaenon;
ADIDAS Excalate a428 from Silhouette; TELE from Spy Optic;
HUDSON from Wiley X Eyewear
 
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