IN THE SWIM And for those trips to the pool or beach, remember swim goggles designed just for kids.No kidding. Kids of all ages need sun protection. And they love sunglasses—they are cool and they are what the big kids wear. But 20/20’s Kid’s Eyewear MarketPulse Survey of Independents 2006 found respondents cite dispensing sunwear to kids as their biggest challenge in working with the children’s market. Yet cute, colorful plano and Rxable sun and sport glasses at moderate price points abound. No more excuses and no more kidding around. All children need sunwear.
From top: LEADER Atom, swim goggle, from Hilco;
MINT ICE from Eyes Cream Shades;
MYFIRSTSHADES from ABC Shades;
BOLLE Spright from Bushnell Performance Optics;
FRUBI, soft protective eyewear, from Frubi Shades
Senior Features Editor GLORIA NICOLA
Photographed by NED MATURA