The eyewear is cute. The kids are adorable. And the stats are serious. Little ones in need of eyewear is a delicate and fruitful element of your business. And there is a wealth of opportunity for your business to lead the market in this crucial segment of the optical arena. In our latest Kids’ Eyewear MarketPulse Survey conducted by Jobson Optical Research, we got the inside track on this growing segment in the market directly from your peers across the country. Selling just one initial piece of eyewear to a pint-sized patient can lead to numerous future sales, so read on for tips and tricks to ensure your youngest customers are happy, well-served and primed for a future of 20/20 vision.

—Patrisha Holly Zabrycki

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Source: 2015 Kids’ Eyewear MarketPulse Survey



METHODOLOGY

20/20’s Kids' Eyewear MarketPulse Survey 2015 was conducted in May 2015 by Jobson Optical Research’s in-house research staff. The 2015 survey sample of 297 independent optical retailers and chain location, who sell to children as well as other age groups, was derived from the proprietary Jobson Optical Research database. Only the responses of dispensers who sell eyewear to children were included in the report. The study was conducted online where participants were recruited by e-mail, and the questionnaire was completed online. Respondents were offered the chance to enter a drawing to win a $200 Amazon.com gift card as an incentive. To purchase the full report, visit www.jobsonresearch.com/sellingtochildren.

—Jennifer Waller
Jobson Optical Research