It’s a perfect storm: GenEYE engaging with OUR Eyewear is a meeting of like minds focused on declaring a new way of seeing the world, their world, in a whole new right of passage.

OUR Eyewear is all about the freedom from designer world branding and a move toward the classic and distinct details inherent to eyewear with an optical heritage. This connection is a perfect opportunity for optical retail aficionados dedicated to independent eyewear vendors. This is a vision of fresh, bold thinking. It takes a certain skill, a distinct passion for eyewear and a commitment that is as startling as the eyewear inherent to the category. 

—James J. Spina (with contributions from Christine Yeh)

Photographed by Ned Matura

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From top: KLIIK DENMARK 539 from WestGroupe; RHODES from l.a.Eyeworks

From left: TEKA 441 from Teka; LYCAMILLE from L’Amy America; CX7179 from Charmant Group; NATIONAL 0342 from Marcolin USA; CAZAL 4217 from Ultra Palm Optical and Eastern States Eyewear; SPINE 2006 from Rem Eyewear

From top: INVINCILITES Zeta from Zyloware; TOTALLY RIMLESS 244 from The McGee Group; SILHOUETTE 5397 from Silhouette

From left: EVOLUTION 5029 from Altair Eyewear; ESSENTIAL 1755 from ProDesign Denmark; SÀFILO SA 1034 from Sàfilo; MARCHONYC West Side Roseland from Marchon Eyewear

From top: CARSON from Norman Childs Eyewear; RAY-BAN LightRay 7038 from Luxottica; HELIUM 4285 from Match Eyewear

From top: ZIGGY by Cendrine O. 1507 from Zig Eyewear; SCOTT HARRIS 396 from Europa International; SEVENTY ONE Fairfield from A&A Optical; MA3077 from Menizzi Eyewear

From left: CLINT from ClearVision Optical; KONISHI 8442 from Clariti Eyewear; BECKETT 012 from Kingsley Rowe; LIONEL from SALT. Optics; MATSUDA 2869 from Matsuda Eyewear

From top: LA MAR from Costa; EH BRAH from Maui Jim

rom top: SENSOR from Rudy Project; DISCORD from Spy Optic; SANFORD HUTTON CS292 London II from Colors in Optics



Go for it…
GenEYE is ready and waiting:
  1. Consider logos as… NoGos. This is a giant branding step as GenEYE embraces individuality.
  2. No eyewear is more deeply rooted in the fine traditions of classic style than OUR Eyewear. GenEYE adores this sort of history buffing.
  3. GenEYE has global connections. So does OUR Eyewear: Italy, France, England, Sweden, Japan… the USA(!?!)… map your success.
  4. Lots of luxury here but also pricing at ALL points of interest.
  5. Storytelling: GenEYE adores a good (and truthful) telling.
  6. SunWhere? Right here, thank you.
  7. Need a partner on this highly independent venture? Look to 20/20 in print and on all forms of socialEYEzing via 2020mag.