It’s a perfect storm: GenEYE engaging with OUR Eyewear is a meeting of like minds focused on declaring a new way of seeing the world, their world, in a whole new right of passage.
OUR Eyewear is all about the freedom from designer world branding and a move toward the classic and distinct details inherent to eyewear with an optical heritage. This connection is a perfect opportunity for optical retail aficionados dedicated to independent eyewear vendors. This is a vision of fresh, bold thinking. It takes a certain skill, a distinct passion for eyewear and a commitment that is as startling as the eyewear inherent to the category.
—James J. Spina (with contributions from Christine Yeh)
Go for it…
GenEYE is ready and waiting:
- Consider logos as… NoGos. This is a giant branding step as GenEYE embraces individuality.
- No eyewear is more deeply rooted in the fine traditions of classic style than OUR Eyewear. GenEYE adores this sort of history buffing.
- GenEYE has global connections. So does OUR Eyewear: Italy, France, England, Sweden, Japan… the USA(!?!)… map your success.
- Lots of luxury here but also pricing at ALL points of interest.
- Storytelling: GenEYE adores a good (and truthful) telling.
- SunWhere? Right here, thank you.
- Need a partner on this highly independent venture? Look to 20/20 in print and on all forms of socialEYEzing via 2020mag.