Features: Sun Day

Jul
2004

Kids Sun Sports and Fun

Fashion Editor: Gloria Nicola
Photographed by
Nedjeljko Matura

Kids love sunwear…
It’s cool. It’s fun. It’s what the big kids wear. They accept sports glasses… Because sports are cool and sport glasses are what their favorite athletes wear. Options abound in clips, plano and sports-specific styles for kids. So no more kidding around, children need the protection of sun and sport glasses.

Clockwise from top left: LITTLE LEAGUE BASEBALL Blue Diamond 3 Ophthalmic Frame with flip-up sunlens from Smilen Eyewear; SAVE THE CHILDREN SCF942 with clip from ClearVision Optical; RAY-BAN JUNIOR 9505S from Luxottica Group; JUNIOR DIVE MASK with Rx adapter from Hilco; X-GAMES Amped Thermal with clip from Marchon Eyewear

FACTS AND FIGURES
•Kids’ sun clips generate more business now than they did five years ago, according to 65 percent of survey participants.
•Half of those surveyed say Rx sunwear dispensed to children made up a larger proportion of total sunwear sold in the past year than it did five years ago.
•Seventy-four percent of survey respondents report dispensing sports eyewear to children.

*20/20 Kid’s Eyewear Marketpulse Survey of Independents 2004

 

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