Features: Fashion Feature

Sep
2005

Eye Believe


…Eyewear is at once essential, stylish, techno-fantastic and as vital to one’s vision as it is to one’s vision of their self. Every frame tells a story of a face. And every face needs some simple story in order to embrace that frame. Welcome to the most amazing frames of the moment and some stories that can help you sell these great glasses.


—James J. Spina

American Woman
THIS shape and THIS color at THIS point in time is the spec-tacular face of the American woman confident in her look… and her glasses.
DONALD J. TRUMP SIGNATURE COLLECTION 07 from Eyewear Designs
 
 
 


Frontsy/Backsy
The trend toward double coloration (here blue turns to red) offers twice the fashion, twice the options and twice the details… all in one frame. Make a double point of it.
TED BAKER 800 from Tura

     

I Red It Somewhere
Color comes easy to men’s frames when the minimalist look of a rimless style keeps the hue in careful control.
TITAN MINIMAL ART 6087 from Silhouette Optical


 

Aero-Buy-Namics
Metal says ‘tech’ to men and the automotive-like combination of brushed silver to metallic-sky blue successfully navigates the trip from showcase to face.
NOMAD 990 M from
Morel Cottet

 

Out of Africa
Tortoise moves slowly to new variations… here near green to yellow… making it eyewear’s most facial flatterer.
LAUREN HUTTON 313 from Rem Eyewear

 
Go-Pilot
Ditch the lower double brow bar, don the top one in leather and introduce a completely new status-sphere for aviator style frames.
FENDI SUN 1006ML from Marchon Eyewear

 

New Rimless Possibilities
As rimless becomes its own giant eyewear genre watch for the potential of new directions such as a three-piece mount with a stylish and practical side shield.
PHIOPTIK PFR010A from Jonathan Paul Eyewear

     
 
Split Personality
Full zyl imparts a near semi-rimless look by horizontally dividing two distinct yet harmonizing colors on the front-face of this frame.
ETRO VE9804M from Viva International Group
 
   

 

 

 

 

 


Reversal of Fortune
Be on the lookout for brands (and styles) more traditional to men as the new frame frontier in bolder Rx styles for women.
POLICE V1497 from Eastern States Eyewear

 
Less is More
Semi-rimless is the new rimless and this frame sets a new standard in the category based on dual colorations and a sweepingly, clean new shape.
ALAIN MIKLI A0502 from Alain Mikli

 

Go for Baroque
Open friezed temples make a side statement both softened and enhanced by an artistically shaped zyl front face.
NICE from Lafont
 
 
Cole-Diggers
Want the full story on this frame… and how to sell it? Be sure to see the exclusive 20/20 interview with Kenneth Cole featured in our September 15 Seller’s Guide.
KENNETH COLE 535 York Ave from Marcolin USA
  The Story of Man
The standard has changed. This
elongated metal rectangle with tortoise temples is now the new classic men’s frame… and that’s just in time for the style-salvation of millions of men’s faces.
OLEG CASSINI 1244 from
Avalon Eyewear

A Mottled Life
Tortoise colorations in nearly any mix are always a terrific opti-option for a huge variety of skin tones, eye colors and hair shades.
TEASE from Sama Eyewear

 

 

 

 

 

 

 

 
 

 

 

 

 

 

 

A Mottled Life
Tortoise colorations in nearly any mix are always a terrific opti-option for a huge variety of skin tones, eye colors and hair shades.
TEASE from Sama Eyewear

 

Side Ways
Depth on the outer sides of the frame face flatter with color and design without adding thickness to the overall look.
STEVE MADDEN SP77 from Colors in Optics

 

 
   

Winning Combo-Nation
Win over men partial to metal frames with specs that rim the lens in a zyl embrace. This combo solution succeeds by adding the color option of plastic to the traditional profile of metal.
TOMMY BAHAMA 52 from Altair Eyewear

   


 

Rimless… and More
The absolute latest take on semi-rimless: Frames that present a full frame look with the lightness and mounting tech of a traditional rimless lens cage.
ESCHENBACH 2590 from BBH EYEWEAR

     
 
SPLIT DECISION
Split temple treatments are… quite simply… the hottest temple trend of the VERY NEAR future. And by that we mean right… NOW. For the full impact see 20/20’s “Double Take” Focus for this issue.
CAPTIVE 2012 from L’Amy
 
   

 

 

 

 

 


Still Feeling Blue
With men increasingly embracing deep blue as the new black for frames, women are moving on to daring bright blue as JUST right NOW.
PRO DESIGN 4631 from Pro Design Eyewear

 

Double Your Treasure
Metal sunclips (in magnetic of course, of course) make these blue zyl frames a self-contained eyewear wardrobe of two distinctly powerful looks for sun and Rx.
INNOVATIVE ALTER EGOS 201 from Revolution Eyewear

 

 
   

Logo-Lite
A new order in the realm of designer logos on eyewear… names outline-etched right out of the metal for a look that is at once bold… yet light.
VERSUS 8023 from Luxottica Group

 

   

 

A Mottled Life
Tortoise colorations in nearly any mix are always a terrific opti-option for a huge variety of skin tones, eye colors and hair shades.
TEASE from Sama Eyewear

 

 

 

 

 

 

 

 
 

 

 

STARRED Me UP
Done right…with taste and an eye toward enhancing one’s logo… diamond-like accents are STILL a girl’s best friend.
CHRISTIAN DIOR 3099 from Sàfilo USA

 

 

 

 



 

 


 

 

 


 



 




 

 

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